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Launch · Commerce & Consumer Brands

Khetika invests ₹10 crore in Gujarat processing facility

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Date
Company
Khetika
What it does
Clean-food spice and pantry brand
Kind
Launch
Amount
₹10 crore
Stage
growth
Based in
Mumbai
Founded
2017
Sector
Commerce & Consumer Brands

What they do

Khetika is a Mumbai-based clean-food startup that sells pesticide-free spices, dry fruits, and nuts directly to consumers and businesses

What happened

The company invested ₹10 crore to launch a spice processing and testing facility in Unjha, Gujarat, as part of a larger infrastructure expansion

Why it matters

This facility aims to support the company's goal of reaching a ₹1,000 crore business by ensuring global quality standards for international exports

The details

  • Khetika has launched a new pesticide-free spice processing and testing facility in Unjha, Gujarat.
  • The company invested ₹10 crore into this initial facility to ensure high-quality production standards.
  • This investment is the first phase of a broader ₹100 crore infrastructure plan scheduled over the next three years.
  • The facility features a capacity of 500 tonnes and is expected to reach full utilization within its first year.
  • The lab conducts rigorous testing for pesticide residues, microbial contamination, and chemical safety to meet international export requirements.
  • Khetika aims to expand its reach into markets including the US, Europe, and the Middle East.

The bigger picture

  • Global markets often restrict the use of ethylene oxide, a chemical commonly used for decontamination that leaves harmful residues.
  • The company uses Integrated Pest Management through its SAATHI programme to help farmers reduce chemical pesticide usage at the source.
  • Khetika is transitioning from a B2B distribution model to a branded consumer focus to capture higher value.

About the business

  • Khetika sells a range of stoneground spice powders, dry fruits, nuts, seeds, and batters.
  • The brand positions itself as India's first toxin-free range of spices sourced from single authentic origins.
  • Products include items like turmeric, coriander, chilli, and garam masala, all processed without preservatives.
  • The company previously operated through a B2B distribution model known as SuperZop.
  • Revenue reached ₹375 crore in FY26, showing significant growth from ₹247 crore in FY25.
  • Management has set a revenue target of ₹500 crore for the upcoming FY27 period.

What happens next

  • The company plans to invest a total of ₹100 crore in infrastructure over three years.
  • Khetika aims to build a ₹1,000 crore spices business through international expansion.

The deal

Type
infrastructure investment

Founders

  • Prithwi Singh, Co-founder and CEO
  • Darshan Krishnamurthy, Co-founder
  • Raghuveer Allada, Co-founder

About Khetika

Product
Preservative-free staples, spices, chutneys, millet foods, and ready-to-eat products
Customers
Consumers buying packaged healthy foods and convenience meals
How it makes money
Sells packaged food products through a direct-to-consumer and retail model
What sets it apart
Direct sourcing from farmers and a clean-label, farm-to-fork supply chain
Operations
Sources from farmers across multiple Indian states and operates manufacturing facilities

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