Funding · Commerce & Consumer Brands

Khetika raises $18M for brand and expansion

By Startup Enthusiast · 18 September 2026

What they do

Khetika sells preservative-free staples like batters, spices, and millet-based products

It raised $18M (₹153 crore) led by Narotam Sekhsaria Family Office and Anicut Capital

The round includes 30% secondary sale; revenue grew from ₹160 crore to ₹247 crore in FY25

Khetika raised $18M (approximately ₹153 crore) in a funding round.
The round was led by Narotam Sekhsaria Family Office and Anicut Capital.
Existing investors Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd., and Shree Ram India Gums Ltd. also participated.
The round consists of 70% primary capital (new money to the company) and 30% secondary sale (existing shareholders sell their shares; no new money reaches the company).
The company will use the funds for brand building, geographical expansion, and new clean-label products.
It also plans to set up new manufacturing facilities and expand internationally into Europe, the Middle East, and the US.
Khetika aims to reach a turnover of ₹2,000 crore in three years.

Consumer awareness of healthy food and higher disposable incomes are driving growth.
Quick commerce now contributes ~25% of Khetika's sales and is its fastest-growing channel.
The company's revenue jumped from ₹160 crore in FY2023-24 to ₹247 crore in FY2024-25.

Khetika sells preservative-free staples including batters, spices, chutneys, millet-based products, makhana, dry fruits, and rice.
It uses traditional stone-ground methods for processing.
It sources directly from farmers across 14 Indian states such as Rajasthan, Gujarat, Punjab, Haryana, Andhra Pradesh, and Bihar.
The company operates 4 manufacturing facilities in India.
Its products are available on all major ecommerce and quick commerce platforms, and through its own distribution network SuperZop for kirana stores.
Khetika's website tagline is 'Goodness of Farm to Home' and it claims to offer 'India's 1st TOXIN FREE range of powdered and whole spices'.

Use funds for brand building, geographical expansion, and new clean-label products.
Set up new manufacturing facilities.
Expand internationally into Europe, the Middle East, and the US.
Target turnover of ₹2,000 crore in three years.

Product: Preservative-free staples, spices, chutneys, millet foods, and ready-to-eat products
Customers: Consumers buying packaged healthy foods and convenience meals
How it makes money: Sells packaged food products through a direct-to-consumer and retail model
What sets it apart: Direct sourcing from farmers and a clean-label, farm-to-fork supply chain
Operations: Sources from farmers across multiple Indian states and operates manufacturing facilities