StopDownOpen the app

Funding · Commerce & Consumer Brands

D2C nutrition brand Good Monk raises ₹33 Cr at ₹175 Cr valuation

By ·

Date
Company
Good Monk
What it does
D2C nutrition brand
Kind
Funding
Amount
₹33 Cr
Stage
pre-Series A
Based in
Bengaluru
Founded
2022
Sector
Commerce & Consumer Brands

What they do

Good Monk is a D2C nutrition brand that sells dietary supplements and drink mixes focused on gut health, immunity, and weight loss

What happened

The company raised ₹33 Cr in a pre-Series A funding round at a valuation of ₹175 Cr, led by RPSG Capital Ventures with participation from Sharrp Ventures,…

Why it matters

The brand aims to expand into tier II and III markets and is exploring new formats to introduce nutrition into everyday diets

The details

  • Good Monk, a D2C nutrition brand, raised ₹33 Cr (about $3.6 Mn) in a pre-Series A funding round at a valuation of ₹175 Cr (about $19.5 Mn).
  • The round was led by RPSG Capital Ventures, with participation from Sharrp Ventures, Hyperscale Ventures, and the families of cofounders.
  • The company offers dietary supplements focused on gut health, immunity, and weight loss, along with drink mixes and plant-based protein powders.
  • Good Monk aims to become a daily part of home-cooked food by fortifying existing diets through its mixes that add a layer of nutrition without changing the taste of the dishes.
  • The brand currently sells its products through its website and e-commerce platforms like Amazon and Flipkart, with plans to increase its digital footprint across other platforms.

The bigger picture

  • Good Monk has seen 25X growth in the last 18 months, indicating strong market demand for its products.
  • The company is exploring new formats to introduce nutrition into everyday diets, showing its intent to expand its product offerings.
  • The brand is operated by foodtech platform SuperFoods Valley, which also owns WhatsYourNiq, a personalized food recommendation app.

About the business

  • Good Monk is a D2C nutrition brand that sells dietary supplements and drink mixes focused on gut health, immunity, and weight loss.
  • The company offers plant-based protein powders and drink mixes that aim to fortify existing diets without changing the taste of the dishes.
  • Good Monk sells its products through its website and e-commerce platforms like Amazon and Flipkart.
  • The brand is operated by foodtech platform SuperFoods Valley, which also owns WhatsYourNiq, a personalized food recommendation app.
  • Good Monk aims to expand into tier II and III markets through increased brand awareness and distribution.

What happens next

  • Good Monk plans to increase its digital footprint across other platforms.
  • The brand is exploring new formats to introduce nutrition into everyday diets.

The deal

Type
funding

Investors

  • RPSG Capital Ventures (lead) — A venture capital firm focused on early-stage investments in India.
  • Sharrp Ventures (participated) — A venture capital firm investing in health and wellness startups.
  • Hyperscale Ventures (participated) — A venture capital firm focused on scalable tech and health startups.
  • families of cofounders (participated) — Personal investors from the founders of Good Monk.

Founders

  • Amarpreet Singh Anand, co-founder
  • Sahiba Kaur, co-founder

About Good Monk

Product
Nutrition mixes, multivitamins, probiotics, fiber supplements, and plant protein products.
Customers
Indian consumers, including children, adults, and seniors.
How it makes money
Sells consumer nutrition products directly under a D2C brand.
What sets it apart
Products are designed to blend into daily meals without altering taste or smell and are positioned as clinically validated.
Operations
Expands distribution into Tier II and Tier III markets while investing in R&D and new product formats.

Read it as a card in the app

More on Good Monk

Everything on Good Monk →

Same day

All startup news on 26 February 2026 →