Funding · Healthcare & Life Sciences
Good Monk to add ₹25 crore in pre-Series A extension
By Startup Enthusiast ·
- Date
- Company
- Good Monk
- What it does
- Preventive nutrition sprinkle-on products
- Kind
- Funding
- Amount
- ₹33 crore
- Stage
- pre-Series A
- Based in
- Bengaluru
- Founded
- 2022
What they do
Good Monk makes sprinkle-on nutrition powders for daily meals and plans to expand in Tier II and III markets
What happened
The company turned contribution margin positive and will use the funds for R&D, new formats, and distribution
Why it matters
Existing investor RPSG Capital Ventures leads the round with ₹15.8 crore, joined by Sharrp Ventures and others
The details
- Good Monk raised ₹33 crore ($3.65 million) in a pre-Series A funding round.
- The round was led by RPSG Capital Ventures.
- Hyperscale Ventures also participated in the initial round.
- Founders' families joined the round as well.
- The company's valuation in this round is ₹175 crore (around $20 million).
- Good Monk previously appeared on Shark Tank Season 4 and secured a deal from Vineeta Singh.
- The company plans to use the funds for R&D, new product formats, and distribution expansion in Tier II and Tier III markets.
The bigger picture
- The preventive nutrition market is growing as consumers seek everyday nutrition formats that fit existing food habits.
- Good Monk has shown strong growth over the last 18 months and turned contribution margin positive at CM3 level.
- This round follows its earlier total funding of nearly $3 million.
About the business
- Good Monk is the flagship brand of Superfoods Valley.
- It sells sprinkle-on nutrition products that are added to daily food like rice, roti, or curd.
- Products are sold through its own website, Amazon, and Flipkart.
- The company is based in Bengaluru.
- It focuses on preventive nutrition — helping consumers add nutrients to their regular meals.
What happens next
- Invest in R&D for new products.
- Evaluate new nutrition formats.
- Expand distribution in Tier II and Tier III markets.
- Increase brand awareness and consumer education.
The deal
- Type
- pre-Series A
Investors
- RPSG Capital Ventures (lead) — Venture capital arm of the RP-Sanjiv Goenka Group.
- Sharrp Ventures (participated)
- Hyperscale Ventures (participated)
Founders
- Amarpreet Singh Anand, Co-founder
- Sahiba Kaur, Co-founder
About Good Monk
- Product
- Nutrition mixes, multivitamins, probiotics, fiber supplements, and plant protein products.
- Customers
- Indian consumers, including children, adults, and seniors.
- How it makes money
- Sells consumer nutrition products directly under a D2C brand.
- What sets it apart
- Products are designed to blend into daily meals without altering taste or smell and are positioned as clinically validated.
- Operations
- Expands distribution into Tier II and Tier III markets while investing in R&D and new product formats.
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