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Launch · Commerce & Consumer Brands

Flipkart tests food delivery service Eat In

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Flipkart logo
Date
Company
Flipkart
What it does
E-commerce marketplace
Kind
Launch
Based in
Bengaluru
Sector
Commerce & Consumer Brands

What they do

Flipkart is an online shopping site for mobiles, electronics, furniture, grocery and more

What happened

It has started employee testing of food delivery service 'Eat In' in Bengaluru, with consumer rollout expected soon

Why it matters

Flipkart enters a market dominated by Zomato and Swiggy, where Rapido's Ownly has crossed 50,000 daily orders

The details

  • Flipkart has started employee testing of its food delivery service called Eat In in Bengaluru.
  • Eat In is expected to roll out to all Flipkart employees around September 15, then to Bengaluru consumers.
  • The service is initially available within the main Flipkart app; a separate app may launch later.
  • After Bengaluru, Flipkart is expected to expand Eat In to other cities.
  • Flipkart confirmed its food delivery plans in July 2026.
  • Flipkart Group CEO Kalyan Krishnamurthy said the service is initially another use case within the ecommerce platform.

The bigger picture

  • Flipkart enters the food delivery market dominated by Zomato and Swiggy.
  • Rapido's food delivery service Ownly (zero commission model) crossed 50,000 daily orders in Bengaluru.
  • Swiggy's affordable offering Toing matches Zomato in weekly active users per CLSA.

About the business

  • Flipkart is an online shopping site for mobiles, electronics, furniture, grocery, lifestyle, books and more.
  • It offers categories including fashion, mobiles, electronics, beauty, home appliances, toys, baby, food & health, auto accessories, sports & fitness, furniture, books, and 2 wheelers.
  • Flipkart operates fashion via Myntra, travel via Cleartrip, financial services via super.money, and quick commerce via Flipkart Minutes.
  • It recently entered the micro drama segment and offers short form video content within the app.
  • Flipkart services include Flipkart EMI, Pay Later, Flipkart Pay, Gift Cards, Sell, Phone Plus, Originals, Next-Gen SuperCoin, and Value 365.
  • Flipkart has Minutes Grocery Store, Minutes Paan Store, and Minutes Pharmacy Store.
  • Its upcoming event is Big Billion Days.

What happens next

  • Eat In will roll out to all Flipkart employees around September 15.
  • It will then be available to Bengaluru consumers.
  • After Bengaluru, Flipkart expects to expand Eat In to other cities.

Founders

  • Sachin Bansal, Founder
  • Binny Bansal, Founder
  • Abhishek Bansal, Founder
  • Vaibhav Khandelwal, Founder
  • Praharsh Chandra, Founder
  • Gaurav Jaithliya, Founder
  • Kunal Gupta, Founder

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