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Launch

Flipkart plans to start food delivery in India within weeks

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Flipkart logo
Date
Company
Flipkart
What it does
Online shopping marketplace
Kind
Launch

What they do

Flipkart will run a pilot for food delivery via its main app and a separate app, prioritizing reliability over price

What happened

The move pits Flipkart against Zomato and Swiggy, and follows its quick commerce entry in August 2024

Why it matters

Flipkart may initially launch food delivery in Bengaluru at a large scale, integrating deeply with ONDC

The details

  • Flipkart plans to start food delivery in India within weeks.
  • It will run a pilot before deciding on a wider rollout.
  • Food delivery will be accessible via the main Flipkart app.
  • Flipkart will also test a separate food delivery app.
  • The company will prioritise restaurant selection, service reliability, and customer experience over price competition.
  • Flipkart's food delivery will integrate deeply with ONDC (an open network for digital commerce).
  • Flipkart may initially launch food delivery in Bengaluru at a large scale.

The bigger picture

  • Flipkart will compete with Zomato (owned by Eternal) and Swiggy, India's top two food delivery platforms.
  • Swiggy launched Toing for budget-conscious customers.
  • Rapido launched Ownly, a zero-commission food delivery model for restaurants.
  • Flipkart entered quick commerce with Flipkart Minutes in August 2024.

About the business

  • Flipkart is an online shopping site for mobiles, electronics, furniture, grocery, lifestyle, books, and more.
  • It offers services like Flipkart EMI, Pay Later, Gift Cards, and SuperCoin Value 365.
  • Flipkart has a brand directory and most-searched categories including Minutes Grocery, Minutes Paan, and Minutes Pharmacy.
  • Flipkart Group includes Myntra (fashion), Cleartrip (travel), super.money (financial services), and Flipkart Minutes (quick commerce).
  • Flipkart is owned by Walmart.
  • Flipkart Group CEO is Kalyan Krishnamurthy.
  • Flipkart Minutes had 1,000 micro-fulfilment centres across over 130 cities and 8,000 postcode areas by June 2026.

What happens next

  • Flipkart will run a pilot for food delivery before deciding on a wider rollout.

Founders

  • Sachin Bansal, Founder
  • Binny Bansal, Founder

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