Launch · Commerce & Consumer Brands
Flipkart launches quick commerce service Minutes
By Startup Enthusiast ·
- Date
- Company
- Flipkart
- What it does
- E-commerce marketplace
- Kind
- Launch
- Based in
- Bengaluru
- Founded
- 2007
What they do
Flipkart is an Indian e-commerce marketplace that sells a wide range of products online
What happened
It has launched a new quick commerce service called Minutes, promising delivery in 8-10 minutes
Why it matters
The move signals Flipkart's entry into the fast-growing quick commerce segment, competing with Zepto, Blinkit and Swiggy Instamart
The details
- Flipkart has launched a new quick commerce service called Minutes.
- The service promises to deliver products in 8-10 minutes.
- Minutes will initially be available in select Bengaluru locations.
- The service will offer a range of products including groceries, electronics and household items.
- Flipkart has set up dark stores (small warehouses dedicated to quick delivery) to support the service.
- The launch marks Flipkart's entry into the quick commerce space.
The bigger picture
- Quick commerce is a fast-growing segment in India, with players like Zepto, Blinkit and Swiggy Instamart.
- Flipkart's parent company Walmart is investing heavily in the Indian e-commerce market.
- The move could help Flipkart compete with Amazon, which also offers quick delivery through Amazon Fresh.
About the business
- Flipkart is an e-commerce marketplace that sells products across categories like electronics, fashion, groceries and home goods.
- It operates in India and has a network of sellers and warehouses.
- The company makes money through commission from sellers, advertising and its own inventory sales.
- Flipkart also owns Myntra (fashion) and PhonePe (digital payments).
- It has over 500 million registered users.
What happens next
- Flipkart plans to expand Minutes to more cities in the coming months.
- The company will add more product categories to the service.
- Flipkart may invest in more dark stores to support the quick commerce network.
The deal
- Type
- launch
Founders
- Sachin Bansal, Co-founder
- Binny Bansal, Co-founder
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