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Launch · Commerce & Consumer Brands

Flipkart launches quick commerce service Minutes

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Flipkart logo
Date
Company
Flipkart
What it does
E-commerce marketplace
Kind
Launch
Based in
Bengaluru
Founded
2007
Sector
Commerce & Consumer Brands

What they do

Flipkart is an Indian e-commerce marketplace that sells a wide range of products online

What happened

It has launched a new quick commerce service called Minutes, promising delivery in 8-10 minutes

Why it matters

The move signals Flipkart's entry into the fast-growing quick commerce segment, competing with Zepto, Blinkit and Swiggy Instamart

The details

  • Flipkart has launched a new quick commerce service called Minutes.
  • The service promises to deliver products in 8-10 minutes.
  • Minutes will initially be available in select Bengaluru locations.
  • The service will offer a range of products including groceries, electronics and household items.
  • Flipkart has set up dark stores (small warehouses dedicated to quick delivery) to support the service.
  • The launch marks Flipkart's entry into the quick commerce space.

The bigger picture

  • Quick commerce is a fast-growing segment in India, with players like Zepto, Blinkit and Swiggy Instamart.
  • Flipkart's parent company Walmart is investing heavily in the Indian e-commerce market.
  • The move could help Flipkart compete with Amazon, which also offers quick delivery through Amazon Fresh.

About the business

  • Flipkart is an e-commerce marketplace that sells products across categories like electronics, fashion, groceries and home goods.
  • It operates in India and has a network of sellers and warehouses.
  • The company makes money through commission from sellers, advertising and its own inventory sales.
  • Flipkart also owns Myntra (fashion) and PhonePe (digital payments).
  • It has over 500 million registered users.

What happens next

  • Flipkart plans to expand Minutes to more cities in the coming months.
  • The company will add more product categories to the service.
  • Flipkart may invest in more dark stores to support the quick commerce network.

The deal

Type
launch

Founders

  • Sachin Bansal, Co-founder
  • Binny Bansal, Co-founder

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