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Funding · Commerce & Consumer Brands

Jiwya raises seed funding for global expansion

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Date
Company
Jiwya
What it does
Plant-based sustainable clothing brand
Kind
Funding
Amount
$350,000
Stage
seed
Sector
Commerce & Consumer Brands

What they do

Jiwya makes clothing from plant materials that decompose safely in soil

What happened

The company raised $350,000 in a seed round from Kiara Luxe Holding

Why it matters

Funds support international showcases and scaling impact while operating from India

The details

  • Jiwya secured $350,000 in seed funding from Kiara Luxe Holding in late 2025.
  • The UAE-based private investor provided capital to support the startup's growth plans.
  • Founders Aishwarya Lahariya and Adhiraj Shinde returned to India in July 2022 to launch the venture.
  • The company creates clothing entirely from plant-based materials designed to return safely to soil.
  • Jiwya became an official partner of the United Nations Fashion and Lifestyle Network in early 2025.
  • The brand was rated Great by Good On You for its ethical and environmental standards.
  • It showcased its collection at London Fashion Week 2025 and is preparing for Paris Fashion Week 2026.
  • The funding will drive global expansion and international visibility for Indian craftsmanship.

The bigger picture

  • The fashion industry contributes 8-10% of global carbon emissions annually.
  • The sector dumps nearly one truckload of clothing every minute globally.
  • Harmful dyes and chemicals are often used to reduce production costs.

About the business

  • Jiwya redesigns the entire supply chain using biodegradable plant-based materials.
  • This includes fibre, yarn, fabric, colour, prints, embroidery, stitching thread, buttons, labels, tags, and packaging.
  • Each garment lasts 30 to 50 washes with proper care according to internal testing.
  • The Re: Jiwya take-back program allows customers to return used garments for store credit.
  • Returned pieces are composted responsibly to minimize waste.
  • The brand offers repair and revamp options to extend product life.
  • It promotes mindful consumption through the cost-per-wear concept.
  • Artisans across 19-20 Indian states work on hand spinning, weaving, dyeing, and block printing.
  • A single garment passes through at least 12 pairs of hands during production.

What happens next

  • The company aims to create the largest diversified impact in fashion.
  • Plans include combining Indian craftsmanship with global visibility.
  • Jiwya is preparing for participation in Paris Fashion Week 2026.

The deal

Type
Seed Round

Investors

  • Kiara Luxe Holding (lead) — UAE-based private investor providing seed capital for global expansion.

Founders

  • Aishwarya Lahariya, Founder
  • Adhiraj Shinde, Founder

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