Launch · Commerce & Consumer Brands
Flipkart launches XtraSaver savings feature
By Startup Enthusiast ·
- Date
- Company
- Flipkart
- What it does
- E-commerce platform in India
- Kind
- Launch
- Based in
- Bengaluru
What they do
Flipkart is an Indian e-commerce company selling goods online
What happened
It launched XtraSaver for select Bengaluru users on carts over Rs 699
Why it matters
The move mirrors competitors Zepto and Instamart's loyalty discount programs
The details
- Flipkart introduced the XtraSaver savings feature to a limited group of users.
- The feature provides additional discounts at checkout for qualifying orders.
- Eligible purchases must have a cart value of at least Rs 699.
- The offer applies specifically to selected grocery and daily-essentials categories.
- Currently, the feature is available only in Bengaluru.
- Rollout is restricted to a limited set of users, not all accounts.
- No official timeline exists for expanding the feature beyond its current scope.
The bigger picture
- The launch aligns with industry trends in quick commerce loyalty programs.
- Competitors like Zepto and Instamart have similar saver features.
- This strategy aims to increase retention among frequent grocery shoppers.
About the business
- Flipkart operates as a major Indian e-commerce platform.
- It sells a wide range of products including electronics and fashion.
- The company also offers grocery and daily-essentials through its app.
- Revenue comes from product sales and seller commissions.
- It serves millions of customers across various Indian cities.
- The platform uses data to personalize user shopping experiences.
- Logistics networks support delivery across different geographic regions.
- Digital payments are integrated into the checkout process.
- Customer service teams handle returns and order inquiries.
Founders
- Kunal Gupta, Founder
- Sachin Bansal, Co-founder
- Binny Bansal, Co-founder
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