Funding · Commerce & Consumer Brands
For Real raises ₹3.2 crore from Titan Capital
By Startup Enthusiast ·
- Date
- Company
- For Real
- What it does
- Online factory outlet marketplace
- Kind
- Funding
- Amount
- ₹3.2 crore
- Stage
- pre-seed
- Based in
- Delhi
- Founded
- 2025
What they do
For Real operates an online marketplace for brand liquidation and excess inventory
What happened
The company raised ₹3.2 crore in a pre-seed round led by Titan Capital
Why it matters
Funds will scale the platform to onboard premium brands across India
The details
- For Real has raised ₹3.2 crore in a pre-seed funding round.
- The investment was led by Titan Capital, an early-stage venture capital firm.
- The company aims to solve the liquidation dilemma faced by apparel brands.
- Brands often hoard unsold stock or sell through fragmented offline channels.
- For Real provides a dedicated channel that separates liquidation from primary sales.
- The platform helps brands avoid diluting their image or crashing prices.
- Founders Anurag Sheth and Mohit Sheth are leading this initial raise.
The bigger picture
- The startup targets a $20B brand liquidation market context.
- It addresses a specific pain point for legacy and D2C brands.
- Titan Capital backs notable startups like Ola and Razorpay.
- The solution offers a brand-safe channel for excess inventory management.
About the business
- For Real operates as an online factory outlet marketplace.
- It specifically handles brand liquidation and excess inventory sales.
- The platform separates these sales from primary commerce and fresh merchandise.
- It acts as a discovery engine for limited stock and broken sizes.
- The system matches consumer intent with real-time product availability.
- Users experience a treasure hunt style shopping environment on the site.
- Target customers include legacy and D2C apparel and lifestyle brands.
- Consumers seeking branded value shopping are the primary end-users.
- The model avoids damaging brand equity associated with deep discounting.
What happens next
- Use funds to build and scale the technology platform.
- Onboard premium brands to the marketplace network.
- Accelerate early user acquisition across India.
The deal
- Type
- pre-seed
Investors
- Titan Capital (lead) — Early-stage VC founded by Kunal Bahl and Rohit Bansal; backed Ola, Razorpay, Urban Company, OfBusiness, Giva; launched defence/strategic tech vertical last year
Founders
- Anurag Sheth, CEO and Co-founder
- Mohit Sheth, CTO and Co-founder
About For Real
- Product
- Digital marketplace connecting consumers directly to factory outlet brand inventories
- Customers
- Value-seeking shoppers looking for discounted authentic branded apparel and lifestyle products
- How it makes money
- Marketplace commission on sales of discounted factory outlet goods
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