Results · Commerce & Consumer Brands

FirstCry narrows FY26 loss, shares fall

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FY26 net loss fell 23% to ₹203.7 Cr on revenue of ₹8,547.9 Cr, up 12%

Shares dropped 3.2% on May 27, 2026, despite improved margins and cash flow

The company plans to invest in UAE and Saudi Arabia expansion

FirstCry reported a 57% year-on-year drop in Q4 FY26 net loss to ₹48.2 Cr.
Q4 FY26 operating revenue rose 12% to ₹2,162.7 Cr from ₹1,930.3 Cr a year ago.
For FY26, net loss narrowed 23% to ₹203.7 Cr from ₹264.8 Cr in FY25.
FY26 operating revenue grew 12% to ₹8,547.9 Cr from ₹7,659.6 Cr.
The company will invest up to AED 34 Mn (about ₹88.1 Cr) in its UAE subsidiary for Gulf expansion.
FirstCry shares fell 3.2% to ₹229.5 on May 27, 2026, after touching a 7% intraday low.
Morgan Stanley kept an equal-weight rating with a target price of ₹300, citing diaper competition.

FY26 adjusted EBITDA rose 24% to ₹486 Cr, with margin improving to 5.7% from 5.1%.
Consolidated operating cash flow turned positive at ₹365.1 Cr in FY26, versus negative a year ago.
International business narrowed its adjusted EBITDA loss by 35% to ₹90.7 Cr in FY26.
India business crossed $1 Bn in GMV in FY26, at around ₹9,783.3 Cr.
Management expects growth to improve in FY27, with manufacturing margin pressures reversing in Q2.

FirstCry sells clothing, toys, diapering, feeding, nursery, and maternity products online and in stores.
It operates 1,190 modern stores, including franchise and company-owned outlets, as of March 31, 2026.
The website offers same-day and next-day delivery, subscriptions, and a preschool finder.
It has a parenting content section covering pregnancy through preschooler stages.
FirstCry's preschool partnerships expanded to 436 preschools across 190+ cities, with 23,049 student enrolments in FY26.
The company also runs GlobalBees, which had FY26 revenue of ₹1,894.3 Cr, up 20%.
Nearly 85% of GMV comes from non-diaper categories.

Management targets more than 100 store additions in FY27.
It expects India business growth in FY27 to improve over FY26.
Manufacturing margin pressures are expected to reverse in Q2 FY27.
The company plans to invest up to AED 34 Mn in its UAE subsidiary for Saudi Arabia and UAE expansion.