Stake sale · Commerce & Consumer Brands

FirstCry plans up to ₹300 crore stake sale in Swara Baby IPO

What they do

FirstCry operates an online shopping platform for baby and kids products, offering apparel, toys, school supplies, and daily essentials

The board approved selling shares worth up to ₹300 crore through an offer for sale in the proposed initial public offering of Swara Baby Products

The planned public issue by the contract manufacturer includes a fresh issue of shares and an offer for sale to raise a total of ₹1,000 crore

FirstCry announced that its board approved participating in the proposed initial public offering of its subsidiary, Swara Baby Products, by selling shares worth up to ₹300 crore.
The proposed public issue by Swara Baby Products aims to raise a total of ₹1,000 crore through a combination of a fresh issue and an offer for sale.
As part of the offer for sale component, FirstCry parent company Brainbees Solutions will offload shares valued at up to ₹300 crore.
Anadya Bon Merchari LLP plans to sell shares worth up to ₹200 crore as part of the same share sale offering.
The contract manufacturer has appointed JM Financial and Avendus Capital as the book-running lead managers to manage the share sale process.
Swara Baby Products will remain a subsidiary of FirstCry even after the completion of the proposed initial public offering.

The public issue is subject to necessary approvals from market regulator SEBI, stock exchanges, and other regulatory authorities.
Swara Baby plans to use part of the fresh issue proceeds to set up a new manufacturing facility in Madhya Pradesh and repay existing loans.

FirstCry operates an e-commerce platform offering baby and kids products, including clothing, footwear, toys, diapers, and school supplies.
The company caters to expectant mothers, infants, toddlers, and kids through its online portal and physical retail stores across India.
It retails products from major national and international brands alongside its in-house brands such as Babyhug.
The platform also offers parenting content, child growth tracking tools, and operates preschool franchises under its network.
FirstCry generates revenue through online product sales, commission from third-party brands, preschool fees, and subscription services.

Swara Baby Products plans to file draft red herring prospectus papers with market regulator SEBI.