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Results · Commerce & Consumer Brands

FirstCry reports wider net loss in Q3 FY26 despite revenue growth

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Date
Company
FirstCry
What it does
baby and kids' products retailer
Kind
Results
Based in
Pune
Sector
Commerce & Consumer Brands

What they do

FirstCry, a baby and kids' products retailer, reported a net loss of ₹38 crore in Q3 FY26, up from ₹14.7 crore a year earlier

What happened

The company's operating revenue increased by 11.6% year-on-year to ₹2,423 crore, but expenses rose by 12.7% to ₹2,327 crore

Why it matters

Despite the loss, the company's net loss narrowed by 24% on a quarter-on-quarter basis, and its India multi-channel and international business posted a 10%…

The details

  • FirstCry reported a net loss of ₹38 crore in Q3 FY26, up from ₹14.7 crore a year earlier, due to increased expenses from its rapid-delivery service, Rocketbees.
  • Operating revenue rose by 11.6% to ₹2,423 crore, but expenses increased by 12.7% to ₹2,327 crore.
  • Net loss narrowed by 24% on a quarter-on-quarter basis, from ₹50.5 crore in Q2 FY26.
  • Gross merchandise value (GMV) for India and international business grew by 10% YoY to ₹3,424 crore.
  • Rocketbees expanded to 22 cities in Q3 FY26 from 13 cities.

The bigger picture

  • The company is facing competition from traditional quick commerce players and new startups like Ozi and Peeko.
  • The expansion of Rocketbees has increased operating costs, contributing to the wider net loss.
  • Despite the loss, revenue growth and GMV increase indicate business expansion and market share growth.

About the business

  • FirstCry is a baby and kids' products retailer offering a wide range of products including apparel, footwear, baby care, nursery items, diapers, toys, and personal care products.
  • The company operates through its own brands and third-party labels, both domestic and international.
  • It provides product authentication, customer support, and nationwide delivery for its products.
  • The company has launched a dedicated International Store in its app, featuring global brands such as Carter’s, Decathlon, Dr. Brown’s, Joie, and Silver Cross.
  • The International Store includes categories such as fashion, mobility, feeding, nursery, baby gear, and play.

What happens next

  • The company plans to expand its International Store and bring in more leading international brands.
  • It aims to continue its growth in the quick commerce segment and improve unit economics.

The deal

Type
results

Investors

  • SoftBank (investor) — A global venture capital firm with a focus on **technology and e-commerce**.
  • Premji Invest (investor) — An investment firm focused on **technology and consumer internet**.

Founders

  • Supam Maheshwari, Chief Executive Officer

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