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Launch · Commerce & Consumer Brands

FirstCry opens new outlet in Mokokchung, Nagaland

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Date
Company
FirstCry
What it does
baby and kids' retail brand
Kind
Launch
Based in
Mokokchung
Sector
Commerce & Consumer Brands

What they do

FirstCry, a baby and kids' retail brand, has opened a new outlet in Mokokchung, Nagaland, offering products for children and expectant mothers

What happened

The outlet was inaugurated by Mokokchung Municipal Council Chairman Imkongchuba and is owned and operated by Temjenmoa Jamir, CEO of Nagaland Minerals and Mines

Why it matters

The store currently employs four people from Mokokchung and offers products for children up to five years of age, with plans to expand the range based on…

The details

  • FirstCry, a baby and kids' retail brand, opened a new outlet in Mokokchung, Nagaland, on September 12, 2026.
  • The outlet is located at Sangtemla Ward, Imnameren Road, Mokokchung, and is owned and operated by Temjenmoa Jamir, CEO of Nagaland Minerals and Mines.
  • The inauguration was conducted by Mokokchung Municipal Council (MMC) Chairman Imkongchuba and Youth Pastor Imnakumzuk Longkumer.
  • The store currently employs four people from Mokokchung and offers products for children up to five years of age.
  • Asen, the supervisor of the Mokokchung franchise, mentioned that the product range could be extended to children up to 14 years based on customer demand.

The bigger picture

  • The decision to open the outlet was influenced by the limited availability of dedicated stores for children in Mokokchung.
  • The company is known for its strong brand position in the baby and kids' products e-commerce market in India.

About the business

  • FirstCry is an e-commerce and omnichannel retailer of baby and kids' products in India.
  • The company offers a wide range of products including baby and kids' clothing, toys, footwear, baby-care products, feeding and nursing products, school supplies, and other children-related items.
  • The website allows customers to personalize their shopping experience by entering their child's date of birth and gender.
  • The company also provides services such as tracking orders, managing returns, and offering cashback and guaranteed savings.

What happens next

  • The company plans to expand its product range to children up to 14 years of age based on customer demand.

The deal

Type
launch

Founders

  • Temjenmoa Jamir, CEO and proprietor of Nagaland Minerals and Mines
  • Imkongchuba, Chairman of Mokokchung Municipal Council
  • Asen, Supervisor of the Mokokchung franchise

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