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Launch · Mobility & Logistics

Namma Yatri launches Namma Santhe retail platform for drivers

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Date
Company
Namma Yatri
What it does
Commission-free ride-hailing platform
Kind
Launch
Based in
Bengaluru
Sector
Mobility & Logistics

What they do

Namma Yatri is an open mobility platform built on ONDC that offers commission-free ride-hailing

What happened

It launched Namma Santhe, a retail platform with a physical store and online storefront, sourcing products via Keystones

Why it matters

The platform takes zero margin on sales, passing savings to drivers, and is the third pillar of its model alongside Samaj and Sarkar

The details

  • On 11 September 2026, Namma Yatri opened Namma Santhe, a retail store for drivers.
  • It tied up with Keystones (Keystone Commerce) to get products from makers and verified sellers.
  • A physical shop started at Namma Yatri's Koramangala office in Bengaluru, open from 11:00 to 19:00.
  • Drivers can also shop through an online store inside the Namma Yatri app, with home delivery or pickup via the app.
  • The service is open to 7.71 lakh enabled drivers from 15 August 2026.
  • First product lines include phones, three-wheelers, auto parts, rain gear, safety gear, electronics, home goods, personal care, bags, and work items.
  • Namma Yatri charges zero margin on these sales, passing any savings to drivers, with no minimum buy or deduction from earnings.

The bigger picture

  • Namma Santhe is the third pillar of Namma Yatri's model, alongside Samaj and Sarkar.
  • It aims to build a household benefits ecosystem for drivers and their families.
  • The platform leverages Namma Yatri's direct-to-driver model and large user base of 1.6 crore registered users.
  • This launch follows a CCPA case where Namma Yatri was cleared after removing tipping features, avoiding a fine unlike Rapido.

About the business

  • Namma Yatri is an open mobility platform built on ONDC using the Beckn protocol.
  • It operates a direct-to-driver, commission-free ride-hailing model.
  • It has over 1.6 crore registered users and 1.3 million monthly active users.
  • It has enabled ~7.71 lakh drivers and completed over 14.98 crore trips.
  • Drivers have earned ~₹2,627 crore through the commission-free model.
  • Other driver initiatives include Mahila Shakti for women drivers, low-cost credit, savings programmes, and social security scheme integration.

What happens next

  • Namma Yatri plans to add product categories based on driver purchases.
  • It aims to extend benefits to drivers' families and develop into a household benefits ecosystem.

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