Funding · Commerce & Consumer Brands

Athena Protein raises pre-seed round from Campus Fund to scale operations and expand cities

By Startup Enthusiast · 12 September 2026

What they do

Athena Protein is a high-protein food brand selling affordable, clean-label Greek yogurt with 22g of protein per 200g cup

The company raised a pre-seed round from Campus Fund to scale manufacturing, cold-chain distribution, and city expansion

Athena has achieved a 40-45% returning customer rate and plans to expand to five or six cities over the coming year

Athena Protein, a high-protein food brand, raised a pre-seed round from Campus Fund to scale its operations and expand to new cities.
The company's first product is a clean-label Greek yogurt with 22g of protein in a 200g cup, priced at INR 75, making it affordable for daily consumption.
Athena's formulation uses ultrafiltration, milk protein concentrate, and added milk solids, with no protein isolates, stabilizers, or preservatives.
The company achieved a 30-day shelf life using bioprotective cultures and has a 40-45% returning customer rate.
Athena launched in June 2025 and has built a strong direct-to-consumer presence with 70% of revenue from prepaid subscriptions.
The company plans to expand to five or six cities over the coming year, with Chennai already live and Pune and Mumbai to follow.

Athena's product offers a high-protein, clean-label alternative to premium chilled dairy products at a significantly lower price point.
The company's success is attributed to its strong customer retention and organic marketing efforts, including a viral post on r/Fitness_India.
Athena has built a reliable operating model around subscriptions, demand forecasting, and delivery planning to manage a perishable product with low wastage.

Athena Protein sells a clean-label Greek yogurt with 22g of protein in a 200g cup, priced at INR 75, significantly lower than comparable premium chilled products.
The product uses ultrafiltration, milk protein concentrate, and added milk solids, with no protein isolates, stabilizers, or preservatives.
Athena has achieved a 40-45% returning customer rate and 70% of revenue comes from prepaid subscriptions.
The company operates in Bengaluru, Hyderabad, and Chennai, with plans to expand to Pune and Mumbai.
Athena's supply chain and operating systems enable low wastage and efficient delivery of a perishable product.

Athena plans to expand to five or six cities over the coming year, with Pune and Mumbai to follow.
The company will onboard quick-commerce platforms like Blinkit and Zepto.
New products are in development as Athena expands its ambition to make high-protein food an everyday habit.

Campus Fund (lead) — A venture capital firm that invested in Athena Protein's pre-seed round.

Adarsh Humne, Co-founder, Technology, Growth, and Finance
Siddhant Humne, Co-founder, Product R&D, Cold Chain, Fulfilment, and On-Ground Operations