News · Commerce & Consumer Brands

FirstCry continues as baby products retailer

By Startup Enthusiast · 11 August 2026

What they do

FirstCry sells baby and kids products online and through physical stores

The company has raised about $1.13 billion in total funding

It was founded in 2010 and employs over 5,700 people

FirstCry is an Indian online retailer of baby and kids products.
It sells clothing, toys, diapers, feeding supplies, bath items, nursery gear, and more.
The company also runs physical stores and preschools under FirstCry Stores & Preschools.
FirstCry offers same-day and next-day delivery in select areas.
It has a parenting content section called FirstCry Parenting.
Mobile apps are available on Android and iOS.
The company has raised approximately $1.13 billion in total funding.
It was founded in 2010 and has about 5,746 employees.

FirstCry is an ecommerce company focused on baby and kids products.
Its product categories include clothing, toys, diapering, feeding, bath, nursery, maternity, and more.
It offers same-day and next-day delivery in select pincodes.
The company operates physical stores and preschools.
FirstCry has subscription services like Intellikit and Intellibaby.
It provides a parenting content platform covering pregnancy to big kids.
The company has mobile apps on Android and iOS.