Funding · Commerce & Consumer Brands

Yoho raises Rs 23 crore to expand offline retail footprint

What they do

Yoho sells casual and performance shoes for men and women through online platforms

The company raised Rs 23 crore in equity and debt led by Gulf Islamic Investments and Rajeev Misra

It plans to partner with 2,500 multi-brand outlets and launch exclusive stores using AI technology

Yoho raised Rs 23 crore in a fresh funding round consisting of equity and debt.
Gulf Islamic Investments and Rajeev Misra led the investment round for the Delhi-based brand.
Vijay Shekhar Sharma and other existing investors participated in this latest funding round.
The company will use the funds to expand its offline retail presence across India.
Yoho aims to strengthen its performance running footwear range including the Catapult with Carbonburst™ series.
The startup plans to scale its network of exclusive brand outlets in tier I and II cities.
This follows previous rounds including a pre-Series B of Rs 27 crore in October 2024.
The Indian sneaker market is projected to reach $6 billion by FY32 according to industry estimates.

Yoho has sold over 3 million pairs of shoes via its website and e-commerce platforms.
The brand operates on multiple channels including Amazon, Myntra, Flipkart, Ajio, Nykaa, Blinkit, Zepto, and Swiggy Instamart.
Founders Ahmad Hushsham and Prateek Singhal established the company in 2021.
Previous funding was led by Rajeev Misra and Rukam Capital in Series A in October 2022.

Yoho is a direct-to-consumer footwear brand based in Delhi.
It sells casual, formal, and performance shoes for both men and women.
The brand focuses heavily on the performance running category for marathon runners.
Products are available through its own website and major e-commerce platforms.
Yoho also sells through quick commerce apps like Blinkit, Zepto, and Swiggy Instamart.
The company has achieved significant sales volume with over 3 million pairs sold.
It plans to partner with 2,500 multi-brand outlets for offline expansion.
Exclusive outlets will use AI-driven solutions for fitting accuracy and inventory optimization.
The brand targets tier I and II cities for its physical retail growth.

Gulf Islamic Investments (lead) — Investment firm leading the current funding round.
Rajeev Misra (lead) — Former SoftBank Vision Fund CEO participating as an individual investor.
Vijay Shekhar Sharma (participated) — Paytm founder investing in the round.

Product: Performance footwear combining biomechanical expertise with affordable premium shoes for running and casual wear
Customers: Aspiring and performance-focused footwear buyers seeking quality, style and affordability
How it makes money: Direct-to-consumer brand selling through website and e-commerce platforms with retail expansion
What sets it apart: Biomechanical expertise combined with affordability targeting gap in Indian performance footwear market