Launch · Financial Services

Definedge launches India's first retail algo trading platform

By Startup Enthusiast · 23 January 2026

What they do

Definedge Securities is a Pune-based fintech and stock brokerage

It launched ALGOSTRA, India's first fully customisable retail algo trading platform with zero platform fees

The launch follows SEBI's October 2025 framework that opened algorithmic trading to retail investors

ALGOSTRA is described as India's first fully customisable retail algo trading platform.
The platform charges zero platform fees and requires no coding from users.
It is available exclusively to Definedge Demat account holders with no extra charges.
Users can run up to 10 strategies simultaneously across 500 instruments per strategy.
ALGOSTRA covers stocks, futures, and options under one framework.

The Securities and Exchange Board of India (SEBI) opened algorithmic trading to retail investors in October 2025.
In FY24, foreign portfolio investors (FPIs) generated 97% of futures and options (F&O) profits, and proprietary traders generated 96%.
Retail equity holdings in India have risen 5 times since March 2020 to ₹84 lakh crore (NSE Pulse Report, September 2025).
The Indian algo trading market is expected to grow at a compound annual growth rate (CAGR) of 14.3% through 2030.
India has over 240 million retail participants in the securities market.

Definedge Securities is a Pune-based fintech and stock brokerage.
Its other platforms include RZone, Tradepoint, Zone Mobile App, Momentify, and OPSTRA.
OPSTRA has 2.4 million users.
The company claims to be trusted by 2.3 million subscribers.
It says it coined the term 'Noiseless charts' and was the first in India to apply technical analysis on options.
It also claims to be the only platform in India for full-fledged technical analysis on mutual funds.