Funding · Financial Services
Definedge Securities Broking closes first institutional funding round
By Startup Enthusiast ·
- Date
- What it does
- Fintech and brokerage firm
- Kind
- Funding
- Amount
- Undisclosed
- Stage
- undisclosed
- Based in
- Pune
- Founded
- 2011
- Sector
- Financial Services
What they do
Definedge Securities Broking is a Pune-based fintech and brokerage firm
What happened
It closed its first institutional and angel funding round led by Hemant Luthra; amount undisclosed
Why it matters
The company plans to use the funds to accelerate product innovation and expand its education ecosystem
The details
- Definedge Securities Broking closed its first institutional and angel funding round.
- The amount of the round was undisclosed.
- The round was led by Hemant Luthra.
- Other investors included Ajay Srivastava, founder of Dimensions Corporate Finance Services.
- D. Prasad, founder of Bigdatamatica Solutions, also participated.
- Nitin Agarwal, co-founder of ESOPPDhan, joined as an investor.
- Madhusudan N. Sarda, investment strategist at Credent Asset Management, also invested.
The bigger picture
- The company was founded in 2011 as a research-led investor education platform.
- It later expanded into full-service broking and launched its securities business in 2022.
- Its flagship product is Opstra, an options analytics platform.
- The firm coined the term 'Noiseless charts' and pioneered technical analysis on Options in India.
About the business
- Definedge is a Pune-based fintech and brokerage firm.
- It was founded in 2011 as a research-led investor education platform.
- It later expanded into full-service broking and launched its securities business in 2022.
- Its flagship product is Opstra, an options analytics platform.
- Other products include TradePoint, TradePoint Web, Momentum & Technical Analysis Tools, Mutual Fund Research Modules, and Algorithmic Trading Systems.
- The company coined the term 'Noiseless charts' and pioneered technical analysis on Options in India.
- It runs an annual trading and investing conference and community-led learning programs.
- It is trusted by more than 2.3 million subscribers.
- It is an authorized data vendor of NSE since 2018.
What happens next
- Accelerate product innovation and expand education and community ecosystem.
- Enhance user growth and strengthen technology and compliance infrastructure.
- Launch an algo platform and strengthen Opstra, Momentify and Zone App with deeper insights and automation.
- Scale live events, workshops, and learning programs for retail traders and investors.
- Drive user acquisition through an integrated product-and-education model.
The deal
- Type
- funding
Investors
- Hemant Luthra (lead)
- Ajay Srivastava (participated) — Founder and MD of Dimensions Corporate Finance Services
- D. Prasad (participated) — Founder of Bigdatamatica Solutions
- Nitin Agarwal (participated) — Co-founder of ESOPPDhan
- Madhusudan N. Sarda (participated) — Investment strategist at Credent Asset Management
Founders
- Prashant Shah, co-founder & CEO
- Rajesh Badiye, co-founder
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