Funding · Commerce & Consumer Brands

Croffle Guys lands Shark Tank deal

By Startup Enthusiast · 23 January 2026

What they do

Croffle Guys makes croffles, a crispy croissant-waffle hybrid that stays crispy during delivery

The brand appeared on Shark Tank India and closed a deal with sharks Kunal Bahl and Mohit Yadav at a ₹100 crore valuation

Post-show, revenue doubled; the company plans to enter Delhi and Bengaluru via cloud kitchens in February 2026

Croffle Guys appeared on Shark Tank India and secured a ₹100 crore valuation.
The company was valued at ₹100 crore on the show.
Founders chose to partner with Kunal Bahl and Mohit Yadav (the Sharks).
The brand launched its first outlet in Santacruz, Mumbai, in May 2025.
A second outlet opened in Mumbai in September 2025.
Post-Shark Tank, the company's revenue doubled.
The idea for the product came from a bite of croffle in Thailand.

Croffle Guys is positioning the croffle as a new bread category in India, versatile as dessert, snack, or meal companion.
The croffle texture is compared to Indian paratha.
The brand uses storytelling from film backgrounds in its social media marketing.

Croffle Guys makes croffles – a croissant-waffle hybrid that is crispy outside with buttery flaky layers.
The croffle stays crispy for hours during delivery.
The hero product is the croffle itself, not a specific flavour.
The brand uses vibrant café interiors, thoughtful packaging with clever copy, and curated music playlists.
Social media marketing applies storytelling principles from the founders' film backgrounds.
The company currently operates two outlets in Mumbai.
It plans to enter Delhi and Bengaluru via cloud kitchens in February 2026.
Over the next 12-18 months, it aims to scale to over 50 outlets across India.
The company is sticking to company-owned stores for now; franchise models may be explored later.

Enter Delhi and Bengaluru via cloud kitchens in February 2026.
Scale to over 50 outlets across India in the next 12-18 months.
Stick to company-owned stores for now; franchise models may be explored later.