People · Commerce & Consumer Brands

BigBasket names Arpit Jaiswal as growth chief

By Startup Enthusiast · 17 April 2026

What they do

BigBasket is a Tata-owned online grocery and food delivery company

It appoints Arpit Jaiswal, ex-Google Pay growth head, as Chief Growth Officer

The move signals a shift to data-driven, profitable growth in quick commerce

BigBasket has appointed Arpit Jaiswal as its Chief Growth Officer.
Jaiswal previously served as Head of Growth and Group Product Manager at Google Pay.
In his new role, he will lead growth across product, user acquisition, retention, and market expansion.
He will work with cross-functional teams to deepen customer engagement and drive monetization efficiency.
His mandate includes scaling presence in urban and emerging markets like Tier 2 and Tier 3 cities.
He will oversee user lifecycle management, market expansion, monetization, and product.
He will also refine product-led growth and optimize P&L efficiency.

The appointment signals a strategic shift to a leaner, data-driven approach for profitable growth.
BigBasket competes in the quick-commerce and grocery sectors, where growth is key.
Jaiswal's fintech background brings expertise in high-frequency transactions, relevant for grocery delivery.

Jaiswal will lead growth initiatives across product, user acquisition, and retention.
He will focus on expanding in Tier 2 and Tier 3 cities.
He will work to improve monetization and P&L efficiency.