Funding · Commerce & Consumer Brands

FIFTH SENSE raises ₹6.3 crore in pre-seed funding

By Startup Enthusiast · 17 April 2026

Date: 17 April 2026
Company: FIFTH SENSE
What it does: premium D2C fragrance brand
Kind: Funding
Amount: ₹6.3 crore ($679K)
Stage: pre-seed
Based in: Gurugram
Founded: 2026
Sector: Commerce & Consumer Brands

What they do

FIFTH SENSE is a premium direct-to-consumer fragrance brand that creates climate-adapted perfumes for Indian weather conditions

What happened

The company raised ₹6.3 crore in a pre-seed round led by OTP Ventures, with participation from Sadev Ventures, ISV Capital, and angel investors Rohit Kapoor…

Why it matters

The brand focuses on emotion-led storytelling and uses over 25% oil concentration in its formulations to improve longevity in humid climates

The details

FIFTH SENSE raised ₹6.3 crore in a pre-seed funding round to build its premium direct-to-consumer fragrance brand.
OTP Ventures led the round, with Sadev Ventures and ISV Capital participating, along with angel investors Rohit Kapoor and Amit Damani.
FIFTH SENSE was founded in 2026 by Bharat Gupta and Prateek Gupta.
The brand focuses on creating climate-adapted perfumes that perform well in India’s humid weather conditions.
The company launched with four fragrances: *The Boyfriend Shirt*, *The Chosen One*, *Still Here*, and *The Athlete In You*.
Each fragrance is designed to evoke a specific emotion or personality, aligning with the brand’s storytelling-driven approach.
The formulations use over 25% oil concentration to improve longevity and projection in Indian climates.
The brand collaborates with independent perfumers and uses globally sourced ingredients to maintain quality and uniqueness.

The bigger picture

India’s premium fragrance market is evolving, with new-age D2C brands offering products tailored to local consumers.
Traditional perfumes are often designed for Western climates, but FIFTH SENSE focuses on formulations that work in India’s diverse and humid conditions.
The brand’s emphasis on emotional storytelling and climate-specific formulations could help it stand out in a competitive market.

About the business

FIFTH SENSE is a direct-to-consumer fragrance brand that sells premium perfumes tailored to Indian consumers.
The company currently operates through its own website, allowing it to maintain control over the customer experience and brand narrative.
The brand’s products are designed to perform well in India’s humid weather, with formulations containing over 25% oil concentration.
The company plans to expand into e-commerce platforms and quick commerce channels in the near future.
It competes with other D2C fragrance brands such as Titan Skinn, Contraband, Secret Alchemist, and Fraganote.

What happens next

Expand into e-commerce platforms.
Explore quick commerce channels.
Strengthen supply chain and distribution network.
Continue content-led brand building.

The deal

Type: funding

Investors

OTP Ventures (lead) — A venture capital firm based in India.
Sadev Ventures (participated) — A venture capital firm focused on early-stage startups.
ISV Capital (participated) — A venture capital firm investing in consumer and technology startups.
Rohit Kapoor (angel) — CEO of Swiggy.
Amit Damani (angel) — Co-founder of StayVista.

Founders

Bharat Gupta, co-founder
Prateek Gupta, co-founder

About FIFTH SENSE

Product: Premium fragrances with emotion-led positioning, climate-calibrated formulations using globally sourced ingredients
Customers: Indian consumers seeking premium, personalized fragrance experiences aligned with their emotions
How it makes money: D2C direct-to-consumer e-commerce model selling premium fragrances
What sets it apart: Climate-calibrated fragrances designed for modern Indian consumers with emotion-led positioning and independent perfumer formulations

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