Funding · Healthcare & Life Sciences

Avni Wellness raises Rs 4 crore strategic funding

What they do

Avni Wellness makes science-backed, toxin-free products for women's health across life stages

It raised Rs 4 crore in strategic funding led by Proteus Partners, with participation from former True Elements co-founders and Thyrocare founder

The company plans to scale its women-led micro-entrepreneur network to 10,000 and raise Rs 15 crore more in 12 months

Avni Wellness raised Rs 4 crore in a strategic funding round.
The round was led by Proteus Partners.
Other participants included Puru Gupta, Sreejith Moolayil, Dr. A. Velumani, and Somya Nigam.
Puru Gupta and Sreejith Moolayil are former co-founders of True Elements.
Dr. A. Velumani is the founder of Thyrocare.
Velumani and Somya Nigam invested through Bharat ke Super Founders.
The company plans to use the funds to strengthen digital commerce, expand cycle nutrition products, grow its women-led micro-entrepreneur network, and increase presence on online marketplaces.
Avni Wellness aims to scale its micro-entrepreneur network to 10,000 entrepreneurs across Bharat.

The feminine hygiene products market in India is expected to reach Rs 70.20 billion by 2025.
The company competes with Pee Safe, Nua, and Plush.
Nearly 75% of Avni Wellness's revenue comes from D2C and e-commerce channels.

Avni Wellness provides science-backed, toxin-free solutions for women's health across adolescence, reproductive years, and menopause.
Its products include a patented antimicrobial reusable sanitary pad, liposomal iron supplement, PCOS management, calcium support, UTI and vaginal health products, and seed-based hormonal nutrition.
The company follows a philosophy of 'By Women, For Women, Via Women'.
It is headquartered in Mumbai and was founded in 2021.
Nearly 75% of its revenue comes from direct-to-consumer (D2C) and e-commerce channels.

Strengthen digital commerce and expand cycle nutrition product range.
Grow the women-led micro-entrepreneur network to 10,000 entrepreneurs across Bharat.
Increase presence on online marketplaces.
Raise an additional Rs 15 crore over the next 12 months.

Proteus Partners (lead)
Puru Gupta (participated) — Former co-founder of True Elements.
Sreejith Moolayil (participated) — Former co-founder of True Elements.
Dr. A. Velumani (participated) — Founder of Thyrocare; invested through Bharat ke Super Founders.
Somya Nigam (participated) — Invested through Bharat ke Super Founders.