Kapiva gives away Dia Free Juice on World Diabetes Day
By Abha Lohia · Editor ·
Kapiva: revenue and funding and every story →
BengaluruFounded 2016
- Kapiva is a Bengaluru-based Ayurveda wellness brand selling herbal juices and supplements, with a flagship juice aimed at people managing blood sugar
- For one day, 14 November, shoppers could claim a 500 ml bottle of Dia Free Juice at no product cost, paying only ₹99 for shipping, through its mobile website
- The drive ties to World Diabetes Day and the brand's pitch of moving from awareness to access, as India has over 100 million people living with diabetes
What happened
- Kapiva offered its Dia Free Juice free for one day.
- The bottle size was 500 ml.
- Buyers paid only ₹99 shipping.
- The offer ran on 14 November on the mobile website.
Why it matters
- The day is World Diabetes Day.
- India has over 100 million people with diabetes.
- The brand wants to turn awareness into trial.
The business
- Kapiva is an Ayurveda wellness brand.
- It sells herbal juices and supplements.
- Dia Free Juice is its flagship product for blood sugar routines.
- It sells directly through its own website.
In numbers
100 million+People with diabetes in India · 2026
The numbers around it
Healthcare & Life Sciences in November 2026: 5 rounds with a disclosed amount, $48.7 million in all; the biggest was PlatinumRx ($32M). Every sector this year →
Read next
ResultsKapiva revenue rises 36% to ₹464 croreKapiva, started in 2015, makes Ayurveda-based health products aimed at blood sugar, liver care, hormones, stamina and fitnessFundingSuperhealth swaps lead investor in ₹100 crore raiseSuperhealth runs hospitals built around fixed-price procedures and a zero-commission model for doctors, with its first site in BengaluruFundingSofina set to lead PlatinumRx $32 million roundPlatinumRx is a Bengaluru-based online pharmacy selling medicines, including cheaper substitute options, through its app and website
Everything on Kapiva → · All startup news on 14 November 2026 →
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