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Results · Mobility & Logistics

Ather Energy doubles experience centres to over 700 in FY25

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Date
Company
Ather Energy
What it does
Electric two-wheeler manufacturer
Kind
Results
Sector
Mobility & Logistics

What they do

Ather Energy added over 350 new experience centres in fiscal year 2025, doubling its network to more than 700 locations

What happened

The company's retail network includes 351 centres as of March 31, 2025, with aggressive expansion in Middle India and Rest of India

Why it matters

Ather Energy holds an 18.7 per cent national market share as of March 2026, according to Vahan data

The details

  • Ather Energy has significantly expanded its physical retail presence across India during the last fiscal year.
  • The company doubled its experience centre network to exceed 700 locations by the end of fiscal year 2025.
  • Over 350 new experience centres were added specifically within the fiscal year 2025 period.
  • As of March 31, 2025, the company reported having 351 active retail centres.
  • Ather Energy achieved an 18.7 per cent national market share for electric two-wheelers in March 2026.
  • This market share figure is derived from Vahan data, which tracks vehicle registrations in India.
  • The company plans to continue its aggressive retail expansion path in the coming quarters.
  • Expansion efforts will focus heavily on Middle India and Rest of India geographies.

The bigger picture

  • Rapid retail expansion signals strong confidence in domestic demand for electric two-wheelers.
  • Market share growth indicates competitive positioning against other players in the EV sector.
  • Focus on tier-2 and tier-3 cities suggests strategy to capture broader consumer base.

About the business

  • Ather Energy designs and manufactures electric two-wheelers primarily for the Indian market.
  • The company operates a direct-to-consumer model supported by extensive physical experience centres.
  • These centres serve as showrooms where customers can view and purchase vehicles.
  • Retail expansion is critical for brand visibility and customer acquisition in the EV space.
  • The company targets both metro cities and emerging markets across India.
  • Revenue is generated through sales of electric scooters and associated services.
  • Strategic focus includes strengthening presence in underserved regions like Middle India.
  • Continued expansion aims to sustain growth momentum in the competitive EV landscape.
  • Physical touchpoints help build trust and provide after-sales support to owners.

What happens next

  • Continue retail expansion path over the next quarters.
  • Aggressively expand footprint in Middle India and Rest of India geographies.

Founders

  • Tarun Mehta, Co-founder
  • Swapnil Jain, Co-founder

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