Launch · Mobility & Logistics

Ather Energy launches mass-market Konarc electric scooter

By Startup Enthusiast · 10 September 2026

What they do

Ather Energy designs and manufactures electric scooters and charging networks, operating across 700 retail showrooms in India

The company introduced its budget-friendly Konarc scooter starting at ₹99,999, built on the new EL vehicle architecture

Ather registered 102% annual growth in retail registrations during Q1FY27 while expanding manufacturing towards 60,000 monthly units

Ather Energy introduced the Konarc electric scooter at its fourth Community Day gathering on August 29, 2026.
The vehicle uses the company's new EL platform and carries an entry price tag of ₹99,999.
Buyers can select from six model choices spanning the S and Z lines offering driving ranges between 100 and 200 kilometres.
The business also revealed its 5th-gen Bedrock Battery carrying a warranty for 10 years or 100,000 kilometres.
A smart communal charging system named AtherNode was rolled out for residential and commercial structures.
The team added Ather True Health to its phone application to report vehicle diagnostic scores and estimated resale worth.

Ather developed the scooter line to capture mainstream riders beyond buyers of its performance-oriented 450 range.
The underlying EL architecture can double the firm's addressable market while preparing the brand for overseas rollouts.
Output targets will climb toward 60,000 monthly units once Hosur additions pair with upcoming production runs at the AURIC plant.

Ather sells electric two-wheelers including the performance 450 lineup, the Rizta family scooter, and the budget Konarc model.
The enterprise runs a distribution footprint of 700 brick-and-mortar showrooms across India alongside presences in Sri Lanka and Nepal.
Vehicle hardware and connected software transmit real-time diagnostic indicators, component tracking metrics, and vehicle health insights to owners.
The automaker operates on a negative cash conversion cycle (working capital turns quickly enough to generate cash before paying suppliers) and held dealer stock at three days.
Store locations achieve operational profitability within five to six months on average after launch.
The business intends to build motorcycles in the future to enter a category comprising 60% of two-wheeler sales in India.

Commission Phase 1 of the AURIC site in Q3FY27 before hitting its 42,000 unit monthly target in H1 FY28.
Expand export shipments across international markets over the next two to four years relying on the EL platform.
Expand retail distribution further across Central India and other areas outside southern states.

Hero MotoCorp (existing) — An automotive manufacturer that holds an approximate 32.8% stake in Ather Energy.