Acquisition · Enterprise Software & IT

Novus Loyalty to acquire 80.87% stake in AutoPe

By Startup Enthusiast · 10 September 2026

What they do

Novus Loyalty runs an AI-powered loyalty platform serving over 100 enterprises across sectors

It signed a term sheet to buy up to 80.87% of AutoPe Payment Solutions for about ₹105.13 crore

AutoPe, a fintech focused on payment solutions, reported ₹62.10 crore revenue and ₹13.60 crore profit in FY25

Novus Loyalty signed a term sheet to acquire up to 80.87% stake in AutoPe Payment Solutions.
The acquisition consideration is approximately ₹105.13 crore for that stake.
AutoPe's aggregate equity valuation is ₹130 crore on a 100% fully diluted basis.
The transaction will be funded through cash and implemented in tranches.
The first tranche is targeted via a definitive Share Purchase Agreement.
The balance stake will be acquired within ~10 months, subject to due diligence.

Novus Loyalty aims for strategic growth, business expansion, and operational synergies.
The acquisition is expected to strengthen Novus Loyalty's overall business profile.
AutoPe has shown consistent revenue growth from ₹44.85 crore in FY23 to ₹62.10 crore in FY25.
AutoPe's profit after tax grew from ₹7.62 crore in FY23 to ₹13.60 crore in FY25.

Novus Loyalty is an AI-driven loyalty platform for enterprises.
It serves 100+ enterprises across various sectors.
The platform has 40 million+ consumers and processes 400 million+ transactions per month.
It handles 1 million+ earning transactions per day and 7 billion+ points earned per year.
Modules include Customer Engagement & Rewards, Employee & Partner Incentives, and CX Automation Suite.
Other modules are Enterprise Loyalty, E-commerce Loyalty, and Merchant Monetization.
It offers plug-and-play integration for Shopify, WooCommerce, and Wix using NoCXy AI for setup.
The platform provides instant rewards for e₹ (CBDC), UPI, and referrals, plus an AI-powered scheme for short-term financial goals.

Novus Loyalty aims for strategic growth, business expansion, and operational synergies.
The acquisition is intended to strengthen the company's overall business profile.