Launch · Enterprise Software & IT

Novus Loyalty adds IRCTC and Delhi Metro as partners

By Startup Enthusiast · 10 September 2026

What they do

Novus Loyalty added IRCTC and Delhi Metro Sarthi App as redemption partners for Central Bank of India's Cent Rewardz programme

Loyalty points can now be used to book railway and metro tickets through the new partners

The company aims to bring on more travel, mobility and retail partners in FY27

Novus Loyalty added IRCTC and Delhi Metro Sarthi App as redemption partners for Cent Rewardz on 10 Sep 2026.
Cent Rewardz is Central Bank of India's loyalty programme.
Loyalty points can now be used to book railway and metro tickets through the new partners.
The company aims to bring on more partners across travel, mobility and retail in FY27.

Novus Loyalty provides an AI-driven loyalty platform for enterprises.
The platform serves 40 Mn+ consumers.
It processes 400 Mn+ transactions per month.
It handles 1 Mn+ earning transactions per day.
It generates 7 Bn+ points earned per year.
The platform is trusted by 100+ enterprises across various sectors.
It offers a SaaS-based loyalty program with plug-and-play integration for Shopify, WooCommerce and Wix.
Modules include Customer Engagement & Rewards, Employee & Partner Incentives, CX Automation Suite, Enterprise Loyalty, E-commerce Loyalty and Merchant Monetization.
It offers instant rewards for e₹ (CBDC), UPI and referrals.
It offers milestone-based loyalty with level progression.

Novus Loyalty aims to bring on more partners across travel, mobility and retail in FY27.