Partnership · Mobility & Logistics
Ather Energy partners with Ecofy Finance for green financing
By Startup Enthusiast ·
- Date
- Company
- Ather Energy
- What it does
- Electric scooter manufacturer
- Kind
- Partnership
- Amount
- ₹100 crore
- Sector
- Mobility & Logistics
What they do
Ather Energy manufactures electric scooters and related mobility solutions
What happened
The company partnered with Ecofy Finance to deploy ₹100 crore for customer financing
Why it matters
This tie-up aims to speed up EV adoption through improved green financing access
The details
- Ather Energy has entered a strategic partnership with Ecofy Finance.
- Ecofy Finance is a green-focused NBFC backed by Eversource Capital.
- The tie-up involves deploying ₹100 crore under the agreement.
- These funds are designated specifically for customer financing of electric vehicles.
- The goal is to speed up EV adoption via better financing access.
- Ravneet Phokela serves as the Chief Business Officer at Ather Energy.
- Rajashree Nambiar is the Co-founder, MD & CEO of Ecofy Finance.
The bigger picture
- Improved access to green financing helps lower barriers for EV buyers.
- The partnership leverages Ecofy's expertise in digital lending platforms.
- It signals a focus on sustainable growth in the electric mobility sector.
About the business
- Ather Energy designs and sells electric scooters in India.
- The company offers various financing options to its customers.
- Options include vehicle loans, leasing, and assured buyback structures.
- They also provide Battery-as-a-Service (BaaS) models.
- Ecofy Finance provides EV loans for two and three-wheelers.
- Ecofy also finances rooftop solar projects and SMEs digitally.
- The partnership integrates Ather's products with Ecofy's financial services.
What happens next
- Deploy the ₹100 crore fund for customer financing.
- Expand access to green financing for EV buyers.
The deal
- Type
- Strategic Partnership
Investors
- Eversource Capital (backer) — Backer of Ecofy Finance
Founders
- Tarun Mehta, Co-founder
- Swapnil Jain, Co-founder
More on Ather Energy
- Ather plans dealership expansion following new plant opening25 September 2026 · Launch
- Ather Energy launches mass-market Konarc electric scooter10 September 2026 · Launch
- BlackRock buys Ather shares worth ₹445.3 Cr in open market deal1 September 2026 · Stake sale · ₹445.3 Cr
- Ather launches Konarc electric scooter at Community Day29 August 2026 · Launch
- Ather Energy raises ₹1,200 crore through preferential issue25 August 2026 · Funding · ₹1,200 Cr
- Ather Energy narrows loss, revenue jumps 89%6 August 2026 · Results
- Ather Energy to launch mass-market scooter Konarc29 July 2026 · Launch
- Ather CEO flags PLI scheme quirk excluding EV startups24 July 2026 · Policy
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