Funding · Commerce & Consumer Brands

Slurrp Farm raises ₹30 crore in extended Series C

By Startup Enthusiast · 10 February 2026

What they do

Slurrp Farm makes millet-based snacks and meals for young children

It raised ₹30 crore ($3.3M) from Scarlet Ventures at a ₹810 crore valuation

The company's FY25 revenue grew 30% to ₹95.6 crore, but losses also rose

Slurrp Farm has raised ₹30 crore (approx $3.3M) in an extended Series C round.
The investment came from Scarlet Ventures, which now holds a 3.7% stake in the company.
The round values the company at ₹810 crore (approx $90M), a 59% increase from its previous valuation of ₹510 crore in January 2024.
The company allotted 1,04,457 Series C1 preference shares at ₹2,872 each to raise the funds.
Slurrp Farm has raised a total of approximately $18M across multiple rounds.
The funds will be used to augment long-term financial resources.

The valuation jump of 59% reflects strong investor confidence in the brand's growth trajectory.
The company's FY25 revenue grew 30% to ₹95.6 crore, showing healthy demand for its products.
However, losses also increased 29% to ₹32.7 crore, indicating rising costs or reinvestment.
Bollywood actress Anushka Sharma is an investor and brand ambassador, adding celebrity pull.

Slurrp Farm makes millet-based snacks and meals for young children.
Its product portfolio includes porridges, cereals, puffed snacks, millet pancakes, millet dosa, and cake mixes.
The company operates under parent Wholsum Food Private Limited.
In FY25, it reported operating revenue of ₹95.6 crore, up from ₹72.5 crore in FY24.
Its losses in FY25 were ₹32.7 crore, compared to ₹25.4 crore the previous year.

The company plans to use the funds to augment its long-term financial resources.

Scarlet Ventures (lead) — A venture capital firm that invested ₹30 crore for a 3.7% stake in Slurrp Farm.
Anushka Sharma (existing) — Bollywood actress who came on board as an investor and brand ambassador after the Series B round.