Sebi approves Amagi Media Labs' ₹1,020 crore IPO

The details

• Sebi approved Amagi Media Labs' draft IPO papers on 18 November 2025.
• The IPO includes a fresh issue of ₹1,020 crore and an offer for sale of up to 3.41 crore shares.
• Selling shareholders include PI Opportunities Fund I & II, Norwest Venture Partners X – Mauritius, Accel India VI (Mauritius), Accel Growth VI Holdings (Mauritius), Trudy Holdings, AVP I Fund, and individual shareholders.
• Lead managers for the IPO are Kotak Mahindra Capital, Citigroup Global Markets India, Goldman Sachs India, IIFL Capital Services, and Avendus Capital.
• The company may consider a pre-IPO placement of up to ₹204 crore; if done, the fresh issue will be reduced accordingly.
• Amagi shares will be listed on BSE and NSE.
• The company filed its draft papers in July 2025.

The bigger picture

• Amagi entered the unicorn club in March 2022 after an Accel-led funding round.
• The company reported FY25 revenue of ₹1,162 crore with a CAGR of 30.70% from FY23 to FY25.
• It works with over 45% of the top 50 global media and entertainment companies.

About the business

• Amagi is an AI-enabled cloud platform for broadcasters and streaming platforms.
• It manages and delivers video content across smart TVs, smartphones, and apps.
• Clients include Discovery, Sony, A+E Networks, and Vice.
• The platform handles 9,000+ channel deliveries, 26B+ ad impressions annually, and reaches 300+ streaming platforms.
• It achieves a 75% reduction in scheduling time for clients.

What happens next

• IPO proceeds of ₹667 crore will be used for technology and cloud infrastructure.
• Remaining funds will go toward acquisitions and general corporate purposes.
• A pre-IPO placement of up to ₹204 crore may be considered.

The deal

Type

ipo

Investors

• Accel (existing) — Venture capital firm; invested in Amagi's earlier rounds.
• Avataar Ventures (existing) — Venture capital firm.
• Norwest Venture Partners (existing) — Venture capital firm.
• Premji Invest (existing) — Investment firm.
• General Atlantic (existing) — Investment firm.

Founders

• Baskar Subramanian, Founder
• Srividhya Srinivasan, Founder
• Arunachalam Srinivasan Karapattu (Srinivasan KA), Founder

Other articles talking about it

• inc42
• The Economic Times
• Entrackr
• social-samosa
• Moneycontrol

More on Amagi Media Labs

• Amagi Media Labs files for initial public offering12 September 2026 · IPO · ₹1,788.62 cr
• Amagi expands partnership with TV9 Network11 August 2026 · Partnership
• Amagi posts first profit, expands TV9 partnership11 August 2026 · Results
• Amagi lists at 12% discount to IPO price21 January 2026 · IPO · ₹1,789 crore
• Amagi files DRHP for Rs 1,020 crore IPO26 July 2025 · IPO · Rs 1,020 crore
• Amagi raises $12-15 million from Premji Invest20 January 2015 · Funding · $12-15 million

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