Funding · Consumer Internet & Media

Amagi raises $12-15 million from Premji Invest

By Startup Enthusiast · 20 January 2015

What they do

Amagi helps advertisers show different TV ads to different regions using the same broadcast

It raised $12-15 million from Premji Invest and existing investor Mayfield Fund

The company plans to expand its geo-targeting network in India and open offices abroad

Amagi Media Labs raised $12-15 million from Premji Invest and existing investor Mayfield Fund.
The amount is undisclosed officially but reported by sources.
Premji Invest is the family office of Wipro chairman Azim Premji and is a new investor.
Mayfield Fund, an existing investor, also participated in this round.
The company plans to use the funds to expand its geo-targeting network in India.
It also plans to add new channels and expand internationally.
Amagi recently opened a Japan office and plans offices in the UK, Singapore, and US.

The company's revenue grew over 300% from the previous year.
Its platform is used by more than 30 of India's top 50 advertisers.
Earlier, Amagi raised $12 million from Nadathur Investments and Mayfield Fund.

Amagi is an AI-powered media industry cloud platform that unifies broadcast, streaming, and monetization.
It serves broadcasters, content partners, distributors, advertisers, and sports rights holders.
The platform delivers over 9,000 channels across multiple geographies.
It delivers over 26 billion ad impressions annually via its Amagi THUNDERSTORM product.
Customers include the NHL for live sports streaming.