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IPO · Enterprise Software & IT

Amagi files DRHP for Rs 1,020 crore IPO

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Date
Company
Amagi Media Labs
What it does
Cloud-based media SaaS platform
Kind
IPO
Amount
Rs 1,020 crore
Stage
public filing
Sector
Enterprise Software & IT

What they do

Amagi provides cloud-based software for TV and streaming content creation, distribution and monetization

What happened

It filed its draft red herring prospectus (DRHP) with SEBI to raise Rs 1,020 crore through an initial public offering (IPO)

Why it matters

The company posted Rs 1,163 crore revenue in FY25, with losses narrowing 72% to Rs 69 crore

The details

  • Amagi Media Labs has filed its draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) for an initial public offering (IPO).
  • The company aims to raise Rs 1,020 crore through the IPO.
  • Amagi was converted into a public company in May 2025.
  • The book-running lead managers for the IPO are Kotak Mahindra Capital, Citigroup, Goldman Sachs, IIFL Capital, and Avendus.
  • The company has raised approximately $340 million in total funding to date.
  • Existing investors include Premji Invest, Accel, and General Atlantic.

The bigger picture

  • The IPO filing comes as Amagi's losses narrowed sharply by 72% to Rs 69 crore in FY25 from Rs 245 crore in FY24.
  • Operating revenue grew 32% year-on-year to Rs 1,163 crore in FY25.
  • The Americas contributed 73% of revenue, while India revenue doubled but remains small at Rs 16 crore.

About the business

  • Amagi is a cloud-based media SaaS (software-as-a-service) platform for content creation, distribution, and monetization for broadcasters, content partners, distributors, and advertisers.
  • Its platform includes Amagi NOW (unified workflows) powered by Amagi Intelligence (an agentic engine).
  • It delivers over 9,000 channels across multiple geographies.
  • It delivers over 26 billion ad impressions annually via its Amagi THUNDERSTORM product.
  • Customers include NHL (for live sports streaming), broadcasters, content owners, FAST platforms, vMVPDs, and device OEMs.

The deal

Type
IPO

Investors

Founders

  • Baskar Subramanian, founder
  • Srividhya Srinivasan, founder

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