IPO · Enterprise Software & IT
Amagi files DRHP for Rs 1,020 crore IPO
By Startup Enthusiast ·
- Date
- Company
- Amagi Media Labs
- What it does
- Cloud-based media SaaS platform
- Kind
- IPO
- Amount
- Rs 1,020 crore
- Stage
- public filing
- Sector
- Enterprise Software & IT
What they do
Amagi provides cloud-based software for TV and streaming content creation, distribution and monetization
What happened
It filed its draft red herring prospectus (DRHP) with SEBI to raise Rs 1,020 crore through an initial public offering (IPO)
Why it matters
The company posted Rs 1,163 crore revenue in FY25, with losses narrowing 72% to Rs 69 crore
The details
- Amagi Media Labs has filed its draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) for an initial public offering (IPO).
- The company aims to raise Rs 1,020 crore through the IPO.
- Amagi was converted into a public company in May 2025.
- The book-running lead managers for the IPO are Kotak Mahindra Capital, Citigroup, Goldman Sachs, IIFL Capital, and Avendus.
- The company has raised approximately $340 million in total funding to date.
- Existing investors include Premji Invest, Accel, and General Atlantic.
The bigger picture
- The IPO filing comes as Amagi's losses narrowed sharply by 72% to Rs 69 crore in FY25 from Rs 245 crore in FY24.
- Operating revenue grew 32% year-on-year to Rs 1,163 crore in FY25.
- The Americas contributed 73% of revenue, while India revenue doubled but remains small at Rs 16 crore.
About the business
- Amagi is a cloud-based media SaaS (software-as-a-service) platform for content creation, distribution, and monetization for broadcasters, content partners, distributors, and advertisers.
- Its platform includes Amagi NOW (unified workflows) powered by Amagi Intelligence (an agentic engine).
- It delivers over 9,000 channels across multiple geographies.
- It delivers over 26 billion ad impressions annually via its Amagi THUNDERSTORM product.
- Customers include NHL (for live sports streaming), broadcasters, content owners, FAST platforms, vMVPDs, and device OEMs.
The deal
- Type
- IPO
Investors
- Premji Invest (existing)
- Accel (existing)
- General Atlantic (existing)
Founders
- Baskar Subramanian, founder
- Srividhya Srinivasan, founder
More on Amagi Media Labs
- Amagi Media Labs files for initial public offering12 September 2026 · IPO · ₹1,788.62 cr
- Amagi expands partnership with TV9 Network11 August 2026 · Partnership
- Amagi posts first profit, expands TV9 partnership11 August 2026 · Results
- Amagi lists at 12% discount to IPO price21 January 2026 · IPO · ₹1,789 crore
- Sebi approves Amagi Media Labs' ₹1,020 crore IPO24 November 2025 · IPO · ₹1,020 crore
- Amagi raises $12-15 million from Premji Invest20 January 2015 · Funding · $12-15 million