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Partnership · Commerce & Consumer Brands

Swiggy partners with McDonald's and Asus

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Date
Company
Swiggy
What it does
Food delivery and quick commerce platform
Kind
Partnership
Founded
2014
Sector
Commerce & Consumer Brands

What they do

Swiggy is a food delivery and quick commerce platform operating across India

What happened

It launched McDonald's Protein Plus burgers exclusively and partnered with Asus for laptop delivery via Instamart

Why it matters

The deals expand Swiggy's offerings into high-protein food and instant electronics delivery

The details

  • Swiggy partnered with McDonald's India (W&S) to launch Protein Plus Burgers exclusively on the Swiggy app.
  • The Protein Plus range is available in 58 cities across Western and Southern India.
  • The burgers include varieties like McSpicy Premium Veg, McSpicy Chicken, and McCrispy Chicken Burger.
  • McDonald's India also serves Multi-Millet Buns co-created by CFTRI, incorporating five nutrient-dense millets.
  • Swiggy launched a dedicated 'High Protein' category on its app earlier in July 2025.
  • The High Protein category features more than 5 lakh dishes from over 34,000 restaurant partners.
  • Swiggy also partnered with Asus to deliver laptops via Swiggy Instamart in minutes across seven cities.
  • Asus laptops on Instamart start at Rs 33,990 and include models like Vivobook and TUF Gaming.

The bigger picture

  • These partnerships help Swiggy differentiate its food and quick commerce offerings.
  • The High Protein category taps into growing consumer demand for healthier food options.
  • Quick commerce now captures more than 30% of urban tech shoppers in India, making it a key channel for electronics.
  • Asus had earlier launched accessories on quick commerce platforms in late 2024.

About the business

  • Swiggy was founded in 2014 with a mission to elevate quality of life for urban consumers.
  • It operates Swiggy Food, Swiggy Instamart, Swiggy Dineout, Swiggy Scenes, and Swiggy One membership.
  • Swiggy Food collaborates with over 2.5 lakh restaurants across ~718 cities.
  • Swiggy Instamart operates in 124+ cities, delivering groceries and essentials in 10 minutes.
  • Swiggy has 5.4 lakh delivery partners.

The deal

Type
partnership

Founders

  • Sriharsha Majety, Co-founder
  • Phani Kishan Addepalli, Co-founder
  • Nandan Reddy, Co-founder

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