Partnership · Consumer Internet & Media
Amagi expands partnership with TV9 Network
By Startup Enthusiast ·
- Date
- Company
- Amagi Media Labs
- What it does
- Cloud-based TV and streaming platform
- Kind
- Partnership
What they do
Amagi provides cloud-based TV and streaming workflow solutions
What happened
It expanded its multi-year partnership with TV9 Network to manage CTV and digital operations
Why it matters
TV9 is the first Indian broadcaster to deploy Amagi's POIS-compliant AdFlow Orchestrator; amagi reported FY26 revenue of ₹1,506 crore and first profitable…
The details
- Amagi expanded its multi-year partnership with TV9 Network.
- Amagi will manage TV9's end-to-end CTV and digital workflow operations.
- TV9 Network becomes the first Indian broadcaster to deploy Amagi's AdFlow Orchestrator.
- The AdFlow Orchestrator is POIS-compliant (a standard for ad insertion).
- It adapts long-form broadcast ad breaks to shorter structured breaks used by FAST and CTV platforms.
- Amagi's platform uses filler content during commercial breaks to reduce blank or repetitive screens.
- TV9 reported improvements in viewership retention and time spent after implementing the tool.
The bigger picture
- Amagi reported strong financial results for FY26: revenue of ₹1,506 crore and net profit of ₹72 crore.
- This was Amagi's first profitable year, compared to a ₹69 crore net loss in FY25.
- Adjusted EBITDA jumped 563% YoY to ₹156 crore.
- Net Revenue Retention stood at 126%, and high-value customers (>$1M ARR) grew 25% to 35.
About the business
- Amagi serves broadcasters, content partners, distributors, advertisers, and sports rights holders.
- Its Amagi NOW platform unifies ingest, ad insertion, and other workflows.
- Amagi Intelligence is the agentic engine underneath the platform.
- It delivers 9,000+ channels across multiple geographies.
- Amagi THUNDERSTORM delivers 26B+ ad impressions annually.
- Over 300 streaming platforms and pay-TV operators are reachable from a single feed.
- AI-driven channel programming reduces scheduling time by 75%.
What happens next
- Amagi board will meet on August 13, 2026 to approve Q1 FY27 unaudited financial results.
The deal
- Type
- partnership
Founders
- Baskar Subramanian, co-founder
- Srividhya Srinivasan, co-founder
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- Amagi raises $12-15 million from Premji Invest20 January 2015 · Funding · $12-15 million
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