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Funding · Consumer Internet & Media

Amagi raises $100 million in Series G funding

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Date
Company
Amagi
What it does
Cloud-based TV broadcast and ad platform
Kind
Funding
Amount
₹1,788.62 crore
Stage
series-g
Sector
Consumer Internet & Media

What they do

Amagi provides cloud-based software for TV broadcast and targeted advertising

What happened

It raised $100 million in Series G funding led by Accel

Why it matters

The company plans to expand its global footprint and invest in AI-driven ad tech

The details

  • Amagi has raised $100 million in a Series G funding round.
  • The round was led by Accel, with participation from existing investors.
  • The funding will be used to expand globally and enhance its AI-powered ad platform.
  • Amagi's cloud-based platform helps broadcasters and content owners manage TV channels and ads.
  • The company serves over 800 customers in more than 40 countries.
  • This round brings Amagi's total funding to over $300 million.

The bigger picture

  • The funding signals strong investor confidence in cloud-based TV and ad-tech.
  • Amagi competes with traditional broadcast infrastructure and other cloud TV platforms.
  • The company has grown rapidly as cord-cutting (people dropping cable TV) accelerates worldwide.

About the business

  • Amagi offers a cloud-based SaaS platform for TV broadcast and advertising.
  • Its products include channel playout, ad insertion, and content distribution.
  • Customers include broadcasters, content owners, and streaming services.
  • The company operates in over 40 countries with 800+ clients.
  • Amagi makes money through subscription fees and ad revenue sharing.
  • It supports both linear TV and over-the-top (OTT) streaming platforms.

What happens next

  • Amagi plans to expand its global presence in new markets.
  • It will invest in AI-driven ad technology and product development.
  • The company aims to hire more engineers and sales staff.

The deal

Type
funding

Investors

  • Accel (lead) — A global venture capital firm investing in technology companies.

Founders

  • Baskar Subramanian, Co-founder & CEO
  • Srividhya Srinivasan, Co-founder & CTO

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