Funding · Consumer Internet & Media
Amagi raises $100 million in Series G funding
By Startup Enthusiast ·
- Date
- Company
- Amagi
- What it does
- Cloud-based TV broadcast and ad platform
- Kind
- Funding
- Amount
- ₹1,788.62 crore
- Stage
- series-g
What they do
Amagi provides cloud-based software for TV broadcast and targeted advertising
What happened
It raised $100 million in Series G funding led by Accel
Why it matters
The company plans to expand its global footprint and invest in AI-driven ad tech
The details
- Amagi has raised $100 million in a Series G funding round.
- The round was led by Accel, with participation from existing investors.
- The funding will be used to expand globally and enhance its AI-powered ad platform.
- Amagi's cloud-based platform helps broadcasters and content owners manage TV channels and ads.
- The company serves over 800 customers in more than 40 countries.
- This round brings Amagi's total funding to over $300 million.
The bigger picture
- The funding signals strong investor confidence in cloud-based TV and ad-tech.
- Amagi competes with traditional broadcast infrastructure and other cloud TV platforms.
- The company has grown rapidly as cord-cutting (people dropping cable TV) accelerates worldwide.
About the business
- Amagi offers a cloud-based SaaS platform for TV broadcast and advertising.
- Its products include channel playout, ad insertion, and content distribution.
- Customers include broadcasters, content owners, and streaming services.
- The company operates in over 40 countries with 800+ clients.
- Amagi makes money through subscription fees and ad revenue sharing.
- It supports both linear TV and over-the-top (OTT) streaming platforms.
What happens next
- Amagi plans to expand its global presence in new markets.
- It will invest in AI-driven ad technology and product development.
- The company aims to hire more engineers and sales staff.
The deal
- Type
- funding
Investors
- Accel (lead) — A global venture capital firm investing in technology companies.
Founders
- Baskar Subramanian, Co-founder & CEO
- Srividhya Srinivasan, Co-founder & CTO
Other articles talking about it
More on Amagi
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- Amagi files for IPO after 18 years21 May 2026 · IPO
- Amagi posts Rs 34.3 crore profit in Q4 FY2620 May 2026 · Results
- Amagi cuts IPO size, opens at lower valuation12 January 2026 · Analysis · INR 816 Cr
- Amagi lists as first new-age tech IPO of 20268 January 2026 · IPO · INR 1,788.6 Cr
- Amagi appoints Sangeeta Chakraborty as Chief Revenue Officer15 July 2025 · People
- Amagi files for ₹3,200 crore IPO27 May 2025 · IPO · ₹3,200 Cr
- Amagi appoints independent directors ahead of IPO14 May 2025 · IPO · Rs 3,200 crore
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