IPO · Enterprise Software & IT

Amagi files for ₹3,200 crore IPO

What they do

Amagi is a cloud-based media SaaS company for content creation, distribution, and monetization

Its board approved conversion to a public company and set an IPO size of ₹3,200 crore

The company turned unicorn in 2022 and counts Warner Bros. and NBCUniversal as clients

The board of Amagi approved its conversion from a private to a public company.
The company was renamed from Amagi Media Labs Private Limited to Amagi Media Labs Limited.
The IPO size is set at ₹3,200 crore.
Book-running lead managers are Kotak Mahindra Capital, Citigroup, IIFL Capital, and Goldman Sachs.
Amagi appointed independent directors Ira Gupta and Giridhar Sanjeevi to meet SEBI requirements.
The company has raised approximately $340 million to date.
Amagi attained unicorn status in March 2022 after a $100 million round led by General Atlantic.

The IPO will allow early investors and founders to partially exit and raise capital for growth.
Amagi's revenue grew 29% YoY to ₹879 crore in FY24, while losses reduced by 23.7%.
The company serves major global media clients like Warner Bros., NBCUniversal, and Paramount.

Amagi is a cloud-based media SaaS company offering solutions for content creation, distribution, and monetization.
Its platform enables broadcasters to virtualize operations and deliver personalized ads.
Clients include Warner Bros., NBCUniversal, Rakuten TV, and Paramount.
The platform Amagi NOW, powered by the Amagi Intelligence agentic engine, unifies ingest to ad insertion.
Amagi delivers 9,000+ channel deliveries across multiple geographies.
It achieves 75% reduction in scheduling time with AI-driven channel programming.
The company delivers 26B+ ad impressions annually through Amagi THUNDERSTORM.
Over 300 streaming platforms and pay-TV operators are reachable from a single feed.