FundingCommerce & Consumer Brands
Bijnis rebrands as Zorit, raises ₹27 crore
By Abha Lohia · Editor ·
New DelhiFounded 2015
- Zorit, earlier called Bijnis, supplies inventory to offline retailers from local dark stores with delivery in as little as 60 minutes
- It raised about ₹27 crore ($2.84M) in a round led by Sparrow Capital, with Info Edge and WaterBridge joining
- It runs 12 dark stores in 12 cities, with annualised sales of ₹120 crore and about half the stores at break-even
What happened
- Bijnis changed its name to Zorit.
- It raised about ₹27 crore led by Sparrow Capital.
- Info Edge and WaterBridge, existing backers, took part.
- Info Edge's stake rises to 20.12% on a fully diluted basis.
- Angels included Anupam Mittal and Shiprocket founders.
Why it matters
- The startup moved from a marketplace to inventory-led quick commerce for retailers.
- Roughly six in ten of its shop customers were new to ordering stock online.
The business
- Zorit lets shops order stock from nearby dark stores (small warehouses).
- It has 12 dark stores in 12 cities.
- Annualised sales are ₹120 crore.
The founders
SV
Siddharth Vij
Co-founderSR
Siddharth Rastogi
Co-founderSC
Sachin Chauhan
Co-founderWho put in money
- Sparrow Capital Lead
- Info Edge Existing investor
- WaterBridge Existing investor
- Better Capital Investor
In numbers
₹120 CrAnnualised sales · 2026
What happens next
- Info Edge may buy more shares in a secondary deal.
The numbers around it
Commerce & Consumer Brands in October 2026: 32 rounds with a disclosed amount, $195 million in all; the biggest was Boldfit (₹400 Cr). Every sector this year →
Terms in this story
- Profitability: A path to profitability is the plan and evidence that a startup will earn more than it spends. In India the usual order is contribution positive, then EBITDA positive, then net profit and positive cash flow. Each step is a different test, so claims of profit need the definition.
- Quick commerce: Quick commerce delivers groceries and daily items in minutes from small neighbourhood warehouses called dark stores. It works only when many orders come from one small area, because fast delivery is costly. The numbers that decide it are average order value, orders per store per day and the cost of each delivery.
- Profitability: Profitable can mean five different things in a startup headline: profit after tax, positive EBITDA, positive adjusted EBITDA, positive cash flow or profit on each order. Only the first is a profit in the full accounting sense. Always check which one a story means.
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