Partnership · Commerce & Consumer Brands
Zepto partners with 1702 Digital to boost brand storytelling and digital growth
By Startup Enthusiast ·
- Date
- Company
- Zepto
- What it does
- quick commerce delivery service
- Kind
- Partnership
- Founded
- 2021
What they do
Zepto delivers over 2 million products across 80+ Indian cities with a 10-minute delivery model
What happened
Zepto has partnered with 1702 Digital to create a 'Content Machine' framework for faster and more agile brand storytelling
Why it matters
The partnership aims to align Zepto's brand voice with its rapid delivery model and scale its digital presence
The details
- Zepto, a quick-commerce startup in India, has partnered with 1702 Digital to enhance its brand storytelling and digital growth.
- The collaboration will create a 'Content Machine' framework to align Zepto's brand voice with its rapid delivery model.
- The partnership focuses on three pillars: scalable strategy, agile storytelling, and structured creativity.
- 1702 Digital is a full-stack marketing agency known for building dynamic, data-led brand systems.
- Zepto delivers over 2 million products across 80+ Indian cities with a 10-minute delivery model.
The bigger picture
- Zepto's rapid delivery model requires a content engine that can keep pace with its scale and speed.
- The partnership with 1702 Digital is a strategic move to strengthen Zepto's digital presence and brand voice.
- The collaboration aims to synchronize brand narrative with business velocity for millions of customers in India.
About the business
- Zepto is a quick-commerce delivery service operating in over 80 cities across India.
- It delivers a wide range of products with a focus on speed and convenience.
What happens next
- Zepto is gearing up to synchronize brand narrative with business velocity.
- The partnership with 1702 Digital is expected to enhance Zepto's digital presence and customer engagement.
The deal
- Type
- partnership
Founders
- Aadit Palicha, co-founder
- Kaivalya Vohra, co-founder
About Zepto
- Product
- A rapid-delivery app for groceries and everyday essentials.
- Customers
- Consumers ordering groceries and essentials online.
- How it makes money
- It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
- What sets it apart
- It was built as a quick-commerce native company from day one.
- Operations
- Operates dark-store based 10-minute delivery across multiple Indian cities.
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- Zepto delayed IPO after agreeing to close pre-IPO funding round17 August 2026 · Policy
- Zepto files IPO prospectus for fresh issue14 August 2026 · IPO · up to ₹8,010 Cr