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Partnership · Commerce & Consumer Brands

Zepto partners with 1702 Digital to boost brand storytelling and digital growth

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Date
Company
Zepto
What it does
quick commerce delivery service
Kind
Partnership
Founded
2021
Sector
Commerce & Consumer Brands

What they do

Zepto delivers over 2 million products across 80+ Indian cities with a 10-minute delivery model

What happened

Zepto has partnered with 1702 Digital to create a 'Content Machine' framework for faster and more agile brand storytelling

Why it matters

The partnership aims to align Zepto's brand voice with its rapid delivery model and scale its digital presence

The details

  • Zepto, a quick-commerce startup in India, has partnered with 1702 Digital to enhance its brand storytelling and digital growth.
  • The collaboration will create a 'Content Machine' framework to align Zepto's brand voice with its rapid delivery model.
  • The partnership focuses on three pillars: scalable strategy, agile storytelling, and structured creativity.
  • 1702 Digital is a full-stack marketing agency known for building dynamic, data-led brand systems.
  • Zepto delivers over 2 million products across 80+ Indian cities with a 10-minute delivery model.

The bigger picture

  • Zepto's rapid delivery model requires a content engine that can keep pace with its scale and speed.
  • The partnership with 1702 Digital is a strategic move to strengthen Zepto's digital presence and brand voice.
  • The collaboration aims to synchronize brand narrative with business velocity for millions of customers in India.

About the business

  • Zepto is a quick-commerce delivery service operating in over 80 cities across India.
  • It delivers a wide range of products with a focus on speed and convenience.

What happens next

  • Zepto is gearing up to synchronize brand narrative with business velocity.
  • The partnership with 1702 Digital is expected to enhance Zepto's digital presence and customer engagement.

The deal

Type
partnership

Founders

  • Aadit Palicha, co-founder
  • Kaivalya Vohra, co-founder

About Zepto

Product
A rapid-delivery app for groceries and everyday essentials.
Customers
Consumers ordering groceries and essentials online.
How it makes money
It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
What sets it apart
It was built as a quick-commerce native company from day one.
Operations
Operates dark-store based 10-minute delivery across multiple Indian cities.

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