Launch · Commerce & Consumer Brands
Zepto launches premium Select grocery service
By Startup Enthusiast ·
- Date
- Company
- Zepto
- What it does
- Quick commerce grocery delivery
- Kind
- Launch
- Founded
- 2021
What they do
Zepto launches Select, a premium grocery tab with curated imported products within its app
What happened
The service follows a pilot in select areas with encouraging customer response
Why it matters
The move comes ahead of Zepto's initial public offering
The details
- Zepto is launching Select, a premium grocery service inside its app.
- This new section features curated imported and premium products for customers.
- The pilot concluded with encouraging customer response in select areas.
- Zepto is currently onboarding premium consumer brands ahead of the launch.
- The launch is timed to occur shortly before Zepto's initial public offering.
- Zepto focuses on the top 40–60 cities for its operations.
- Competitors like Blinkit and Instamart operate in over 300 cities.
- Zepto aims to increase average order value through this premium tier.
The bigger picture
- Quick-commerce companies are shifting focus to higher basket values.
- This strategy helps improve customer retention compared to food delivery.
- The market shows high penetration in metro areas already.
About the business
- Zepto operates as a quick commerce grocery delivery platform.
- It uses a network of dark stores for fast fulfillment.
- The company serves customers in India's top 40–60 cities.
- Zepto offers standard groceries alongside new premium categories.
- Average order value was reported at ₹387 in IPO filings.
- Rivals have expanded their reach to more than 300 cities.
- Blinkit doubled monthly transacting customers to 27.2 million.
- Instamart saw average order value rise to ₹700 in Q4FY26.
- FirstClub has an average order value of approximately ₹1,200.
What happens next
- Zepto will proceed with its initial public offering soon.
- The company plans to expand the Select service further.
Founders
- Aadit Palicha, Founder
- Kaivalya Vohra, Founder
About Zepto
- Product
- A rapid-delivery app for groceries and everyday essentials.
- Customers
- Consumers ordering groceries and essentials online.
- How it makes money
- It earns from product margins, delivery fees, and order-value thresholds across its quick-commerce network.
- What sets it apart
- It was built as a quick-commerce native company from day one.
- Operations
- Operates dark-store based 10-minute delivery across multiple Indian cities.
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