Analysis · Professional & Local Services

Yes Madam empowers beauty professionals with zero commission

By Startup Enthusiast · 24 February 2026

What they do

Yes Madam connects customers with trained beauty professionals for at-home salon services

The platform uses a performance-based model where top partners pay zero commission and earn up to ₹8 per minute

It addresses industry issues like inconsistent training and high commissions with a structured growth ladder and safety features

Yes Madam is an at-home salon services platform that connects customers with trained beauty professionals.
The company was founded in 2019 by Mayank Arya and Aditya Arya, who were former mariners.
They started the company after their spouses suffered severe skin irritation from an at-home beauty service in 2016.
Akanksha Vishnoi later joined as cofounder and CMO.
The platform uses a performance-based commission model where top performers pay zero commission.
Professionals are categorised into tiers: Gold, Diamond, Platinum, Titanium, and Queen, with commission dropping as they move up.
The company provides mandatory 15-day training covering SOPs, hygiene, certification, personality development, and advanced makeup.

The at-home salon services market in India is valued at $1.2 billion and is expected to roughly double by 2033.
India's gig workforce is 12 million strong and likely to reach 23.5 million by 2030, contributing 1.25% to GDP by FY30.
Common industry issues include inconsistent training, reused materials, high platform commissions, unpredictable income, and no social security.
Yes Madam addresses these with a structured growth ladder, on-demand payouts, and safety features like GPS-tagged addresses and SOS alerts.

Yes Madam is an app-based platform that connects customers with trained beauty professionals for at-home services.
It has more than 7,500 active professionals, of whom 95% are women.
The average monthly income of partners is ₹50,000.
Top 10% of partners earn upwards of ₹1 lakh a month, and the next 20% earn more than ₹90,000.
Platinum partners earn ₹8 per minute, while regular partners earn ₹6 per minute.
The company uses a performance-based commission model: top performers pay zero commission, and others pay based on a GDPTQ framework.
Revenue comes from product margins on in-house mono-dose kits and a nominal platform fee per booking.
Professionals get on-demand payouts with no fixed settlement cycles.
Safety features include verified customer profiles, GPS-tagged addresses, stored digital identities, and a one-tap SOS to the safety team and founders.
The company's philosophy is RRR: rewards, recognition, and respect.

Product: At-home salon and spa services including waxing, facials, hair care and aesthetic treatments using hygienic single-use products
Customers: Busy professionals and consumers seeking convenient at-home beauty and wellness services
How it makes money: Marketplace connecting 12,000+ trained service professionals with customers through low commission model enabling partner earnings
What sets it apart: Bringing non-invasive aesthetic treatments to homes with trained professionals and instant service options