Funding · Commerce & Consumer Brands

Basil raises $2 million pre-Series A round

By Startup Enthusiast · 24 February 2026

What they do

Basil is an online platform selling multi-category kids essentials like bento lunch boxes

It raised $2 million in pre-Series A funding led by Prime Venture Partners

The company targets Rs 100 crore annual revenue by FY27 after 5x growth

Basil, an online kids essentials platform, raised $2 million in a pre-Series A round.
The round was led by Prime Venture Partners.
Existing investors Appreciate Capital and IIMA Ventures also participated.
The company will use the funds to expand into bags and water bottles categories.
It will also strengthen its supply chain and hire leadership and product teams.
Basil targets an ARR of Rs 100 crore by FY27.

Basil achieved 5x growth within two years of launch, reaching a current ARR of Rs 36 crore.
The company serves over 1.5 lakh families across more than 20,000 pincodes in India.
It holds multiple industrial design patents and designs products in-house based on parent feedback.

Basil is an online multi-category kids essentials platform.
Its initial products were bento lunch boxes and insulated food jars.
The company follows an asset-light model with manufacturing partners in India, China and Southeast Asia.
It has an in-house Consumer Lab that drives product design based on parent feedback.
Basil holds multiple industrial design patents.
It serves over 1.5 lakh families across more than 20,000 pincodes in India.
Its current annual recurring revenue (ARR) is Rs 36 crore.

Prime Venture Partners (lead) — A venture capital firm that led the pre-Series A round.
Appreciate Capital (participated) — An existing investor that participated in the pre-Series A round.
IIMA Ventures (participated) — An existing investor that participated in the pre-Series A round.

Product: High-quality, aesthetically pleasing kids essentials including bento lunch boxes, insulated food jars, bags and water bottles
Customers: Parents seeking innovative and safe houseware products for children
How it makes money: D2C via website and online marketplaces including Amazon, Flipkart, Myntra and FirstCry
What sets it apart: Disrupts traditional lunchbox market dominated by Tupperware and Milton with design-led, affordable alternatives using safe materials
Operations: Serves over 1.5 lakh families across 20,000+ pincodes; targeting ₹100 crore ARR by FY27