Funding · Financial Services
WeRize raises $7M in pre-Series C round
By Startup Enthusiast ·
- Date
- Company
- WeRize
- What it does
- Fintech platform for small-city India
- Kind
- Funding
- Amount
- $7M
- Stage
- pre-Series C
- Founded
- 2019
- Sector
- Financial Services
What they do
WeRize connects underserved consumers in small cities with financial products through local distributors
What happened
It raised $7M in pre-Series C funding led by Sony Innovation Fund, with 3one4 Capital participating
Why it matters
The company has been profitable for three consecutive years and plans to use the funds to expand and prepare for public markets
The details
- WeRize has raised $7M in a pre-Series C funding round.
- The round was led by Sony Innovation Fund.
- Existing investor 3one4 Capital also participated in the round.
- The company has raised over $28M in total funding to date.
- WeRize plans to use the funds to strengthen AI and technology capabilities.
- It will also expand its product suite including mutual funds, bonds, co-branded credit cards, and housing loans.
- The company is preparing for public markets.
The bigger picture
- The fintech sector in India raised $2.5B across 120 deals in 2025, making it the top sector.
- In Q1 2026, fintech companies raised $374M across 24 deals.
- Recent fintech deals include Scapia raising $63M from General Catalyst, Peak XV Partners, and Z47.
- Another deal was Sahi raising $33M Series B led by Accel with Elevation Capital.
About the business
- WeRize is a fintech platform that connects underserved consumers in small-city India with financial products.
- It operates through a three-sided full-stack marketplace.
- The marketplace includes 30 crore underserved consumers, 19,000+ trained local financial micro-entrepreneurs, and partner banks, NBFCs, mutual funds, and insurers.
- The platform uses a proprietary AI layer to match consumers with products.
- WeRize distributes mutual funds, bonds, co-branded credit cards, housing loans, and insurance.
- It operates across more than 5,000 cities and towns.
- The company offers services in six Indian languages.
- Its technology is built using data from more than 4 million households.
What happens next
- WeRize will use the funds to strengthen AI and technology capabilities.
- It will expand its product suite including mutual funds, bonds, co-branded credit cards, and housing loans.
- The company is preparing for public markets.
The deal
- Type
- pre-Series C
Investors
- Sony Innovation Fund (lead) — Sony Innovation Fund is the lead investor in this round.
- 3one4 Capital (participated) — 3one4 Capital is an existing investor that participated in this round.
- British International Investment (existing) — British International Investment is an existing investor in WeRize.
- Picus Capital (existing) — Picus Capital is an existing investor in WeRize.
Founders
- Vishal Chopra, cofounder and CEO
- Himanshu Gupta, cofounder
About WeRize
- Product
- Full-stack fintech marketplace offering customized credit, insurance and savings products
- Customers
- Lower and middle-class families in small-city India seeking accessible financial services
- How it makes money
- B2B2C social distribution model with freelance financial consultants as intermediaries
- What sets it apart
- Proprietary AI and social distribution network reaching 50 lakh underserved consumers
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