Launch · Healthcare & Life Sciences
Untaboo founders posed as patients to expose flaws in sexual health clinics before launching their platform
By Startup Enthusiast ·
- Date
- Company
- Untaboo
- What it does
- digital sexual healthcare platform
- Kind
- Launch
- Stage
- seed
- Founded
- 2026
What they do
Untaboo is a digital sexual healthcare platform for men and women that focuses on diagnosis-first, multidimensional care
What happened
The founders, Vanshdeep Arora and Dr
Why it matters
Vanshikha Arora, spent months posing as patients to understand the flaws in existing sexual health clinics; they found widespread issues like unstructured…
The details
- Untaboo was founded by Vanshdeep Arora and Dr. Vanshikha Arora after they spent months posing as patients at sexual health clinics across India.
- They were inspired by a phone call from a family friend, a sexologist, who was treating a patient about to take his own life due to erectile dysfunction.
- The founders found that many clinics provided unstructured assessments, instant diagnoses, and pre-decided treatment packages without proper evaluation.
- At one clinic, they were pressured to pay nearly ₹30,000 without receiving any structured assessment or diagnosis.
- They identified a gap in the market for a more structured, evidence-based approach to sexual health care.
The bigger picture
- The founders wanted to address the lack of structured, evidence-based care in sexual health clinics.
- They found that many clinics used fear-based tactics to sell pre-decided treatment packages.
- Untaboo aims to provide a more holistic, multidimensional approach to sexual health care.
About the business
- Untaboo is a digital sexual healthcare platform that provides diagnosis-first, multidimensional care for men and women.
- The platform focuses on structured clinical assessments to understand the underlying causes of sexual health concerns.
- The platform is designed to address both the symptoms and the underlying causes of sexual health issues.
The deal
- Type
- launch
Founders
- Vanshdeep Arora, Co-Founder and CEO
- Dr. Vanshikha Arora, Founder and Chief Medical Officer
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