UNHYPE sells out launch routines in two weeks
By Abha Lohia ·
- UNHYPE is a skincare brand co-founded by actor Vijay Deverakonda, built on simple three-step routines
- Its entire launch edition of 10,000 signature routines, 30,000 products, was pre-booked within two weeks
- The company reports about ₹1.3 crore in revenue and says it is restocking
What happened
- 10,000 routines sold out in two weeks.
- That equals 30,000 products.
- Revenue reached about ₹1.3 crore.
- The brand is restocking soon.
Why it matters
- Sell-outs show early demand for founder-led brands.
- Each routine bundles face wash, moisturiser and sunscreen.
The business
- UNHYPE sells simple everyday skincare.
- Each VD Signature Routine has three steps.
- It targets Indian skin and conditions.
- Vijay Deverakonda is co-founder.
- More products are promised.
The founders
VD
Vijay Deverakonda
Co-founderIn numbers
₹1.3 croreRevenue in two weeks · 2026
What happens next
- Restock
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