Launch · Commerce & Consumer Brands
Actor Vijay Deverakonda launches functional skincare brand Unhype
By Startup Enthusiast ·
- Date
- Company
- Unhype
- What it does
- Functional skincare brand for India
- Kind
- Launch
- Stage
- seed
- Based in
- Hyderabad
- Founded
- 2026
What they do
Unhype is a skincare company offering simple, affordable, and effective products designed specifically for Indian skin types and environmental conditions
What happened
The brand launched with two primary routines, the VD Signature Routine and the Brightening Routine, both currently available for pre-booking
Why it matters
This launch marks the actor's first venture into the consumer goods sector, following a trend of celebrities building equity-backed brands
The details
- Actor Vijay Deverakonda has officially launched Unhype, a new functional skincare brand.
- The brand focuses on providing no-nonsense and affordable skincare solutions for the Indian market.
- Customers can currently pre-book two specific product routines for ₹1299 each.
- The VD Signature Routine targets oily, combination, and acne-prone skin types.
- The Brightening Routine is designed for normal skin dealing with tan and dullness.
- The company maintains its own R&D and manufacturing facilities to ensure product quality.
The bigger picture
- This launch represents Vijay Deverakonda's first professional entry into the consumer goods industry.
- The brand reflects a growing trend where Indian actors take equity stakes in companies rather than just endorsing them.
- The founder spent nine months personally testing every formulation on his own skin before the launch.
About the business
- Unhype products are formulated to address specific challenges like humidity, pollution, and UV exposure.
- The brand operates under the tagline No BS. Only what works.
What happens next
- The company plans to begin shipping or starting the routine for customers by 21st September.
The deal
- Type
- launch
Founders
- Vijay Deverakonda, Co-founder
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