Funding · Commerce & Consumer Brands

The Sweet Change raises ₹1.7 crore pre-seed round

What they do

The Sweet Change makes gut-friendly sweeteners from monk fruit, allulose and prebiotic fibre

It raised a ₹1.7 crore pre-seed round led by accelerator Rebalance

The company claims 84% monthly growth and ₹1.69 crore first-year revenue, targeting India's $650 million sugar substitutes market

The Sweet Change raised ₹1.7 crore in a pre-seed round.
The round was led by Rebalance, an early-stage accelerator and angel community.
The company was founded in 2024 and is based in New Delhi.
It positions itself as India's first gut-friendly monk fruit sweetener brand.
Its products contain monk fruit, allulose, and prebiotic guar fibre, with no erythritol, artificial ingredients, or fillers.
In March 2026, it launched sweetener drops made with monk fruit, water, and vitamin C.
The funds will be used to expand distribution, launch new products, and accelerate the mission to reduce sugar consumption.

India's sugar substitutes market is estimated at over $650 million.
The company achieved ₹1.69 crore first-year revenue and fulfilled over 15,000 customer orders.
Monthly revenue jumped from ₹8 lakh to ₹50 lakh after the sweetener drops launch.
It reports 84% compounded month-on-month growth over the last three months and 75% gross margins.
The brand ranks among the top sweetener brands on Amazon India.

The Sweet Change makes monk fruit-based sweeteners formulated with monk fruit, allulose, and prebiotic guar fibre.
It launched sweetener drops in March 2026, containing only monk fruit, water, and vitamin C.
All products are free of erythritol, artificial ingredients, and fillers.
The company claims one of the highest-concentration monk fruit formulations in India.
It aims to become the default sugar replacement brand for Indian households, cafés, foodservice, and packaged food companies.
It generated ₹1.69 crore revenue in its first year and fulfilled over 15,000 customer orders.
Monthly revenue grew from ₹8 lakh to ₹50 lakh after the sweetener drops launch.
The brand ranks among the top sweetener brands on Amazon India.

Rebalance (lead) — Early-stage accelerator and angel community founded in 2019, co-founded by Aishwarya Malhi and Vikas Kumar. Invests up to $250,000 in pre-seed and seed-stage startups. Has backed 30 startups.
IAN Angel Fund (participant) — Investor group associated with IAN Angel Fund.

Product: Monk fruit-based sweetener powders and drops formulated with allulose and prebiotic guar fibre
Customers: Health-conscious consumers looking to reduce sugar intake without artificial sweeteners
How it makes money: D2C e-commerce and quick-commerce distribution of branded sweetener products
What sets it apart: Clean formula without erythritol, artificial ingredients, or fillers with rapid adoption across platforms