Funding · Healthcare & Life Sciences

The Sweet Change raises Rs 70 lakh from IAN Angel Fund

What they do

The company makes natural zero-calorie sweeteners for health-conscious consumers and those managing diabetes

It secured Rs 70 lakh in early-stage funding led by IAN Angel Fund with Udaan Angel Partners

The startup has fulfilled over 12,000 orders and crossed Rs 1.5 crore in revenue since its 2024 launch

The Sweet Change raised Rs 70 lakh in an early-stage funding round.
The investment was led by the IAN Angel Fund, part of the IAN Group evergreen fund.
Udaan Angel Partners participated as a co-investor in this financing round.
The founders plan to use the funds for product development and brand awareness initiatives.
Expansion into e-commerce and quick-commerce channels is a key priority for the new capital.
The company aims to build its team while entering cafes and the hospitality sector.
Institutional partnerships are also targeted to broaden the distribution network beyond direct-to-consumer sales.
This funding supports growth after the company achieved significant traction in its first year.

The startup targets health-conscious consumers seeking alternatives to traditional refined sugar.
Its products cater specifically to individuals with medical conditions requiring strict sugar control.
The focus on zero glycemic index addresses growing demand for diabetic-friendly food options.
Early revenue crossing Rs 1.5 crore demonstrates strong initial market acceptance.

The company produces natural sugar alternatives that contain zero calories and zero sugar.
All products have a zero glycemic index suitable for diabetics and health enthusiasts.
Direct sales occur primarily through the company's own website platform.
Over 12,000 orders have been fulfilled via the direct-to-consumer channel alone.
Revenue has crossed Rs 1.5 crore indicating robust commercial performance.
The target audience includes both general health-conscious buyers and medical patients.
Future expansion plans include partnerships with cafes and the broader hospitality industry.
Institutional B2B partnerships are planned to scale distribution beyond individual consumer sales.
Quick-commerce integration will allow faster delivery to urban customers across India.

IAN Angel Fund (lead) — An evergreen fund under the IAN Group focusing on early-stage investments.
Udaan Angel Partners (co-lead) — Angel investment group participating in early-stage funding rounds.

Product: Monk fruit-based sweetener powders and drops formulated with allulose and prebiotic guar fibre
Customers: Health-conscious consumers looking to reduce sugar intake without artificial sweeteners
How it makes money: D2C e-commerce and quick-commerce distribution of branded sweetener products
What sets it apart: Clean formula without erythritol, artificial ingredients, or fillers with rapid adoption across platforms