Milestone · Commerce & Consumer Brands

The Souled Store turns profitable, eyes expansion

By Startup Enthusiast · 18 April 2026

What they do

The Souled Store sells licensed pop-culture apparel and lifestyle products

It reported ₹11 Cr profit on ₹492.4 Cr revenue in FY25, up 37% from ₹360.2 Cr in FY24

The brand plans omnichannel growth and design innovation after Paris Fashion Week

The Souled Store is a D2C lifestyle brand built on fandom fashion.
It was founded in 2013 by Vedang Patel, Rohin Samtaney, Aditya Sharma, and Harsh Lal.
The company started as a platform for licensed pop-culture merchandise when the market was unorganised.
It has expanded beyond graphic tees into shirts, denims, footwear, women's wear, and accessories.
The brand has over 200 licensed collaborations with global franchises like One Piece, Naruto, and Marvel.
It was invited to showcase at Paris Fashion Week with a collection inspired by Indian culture.
The company reported ₹11 Cr profit on ₹492.4 Cr operating revenue in FY25, up 37% from ₹360.2 Cr.
It has raised over $24 Mn from investors including Elevation Capital and RPSG Capital Ventures.

The Souled Store turned profitable in FY24 and sustained it in FY25.
Its revenue growth of 37% shows strong demand for licensed pop-culture merchandise in India.
The Paris Fashion Week showcase signals a push into mainstream fashion beyond fandom niches.

The Souled Store sells licensed pop-culture apparel and lifestyle products.
It started as a merchandise platform for pop culture when the market had unlicensed or poor-quality products.
The brand now offers shirts, denims, footwear, women's wear, and accessories.
It has over 200 licensed collaborations with global franchises like One Piece, Naruto, and Marvel.
The company is digital-first, using customer behaviour tracking for rapid product design iteration.
It runs community-led experiences like The Souled Store Super Screenings for fans.
It has over 70 offline stores across India.
It partners with Shadowfax for logistics, offering same-day delivery in select markets.
Its target audience is Gen Z and millennials.

It aims for omnichannel expansion, integrating physical stores into a single ecosystem.